Posts tagged with Travelpeople

travelpeople

Why Lastminute.com is taking control of its ad inventory

Last week, lastminute.com group announced its new media business, The Travel People.

In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.

Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?

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