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Posts tagged with Travelsupermarket

Tripadvisor is most visible travel site in organic search: report

Booking a holiday involves a huge amount of research finding the right destination, picking accommodation and flights, reading reviews, and finally making a booking.

Therefore search marketing in the travel industry is both incredibly competitive and complex.

A new report from Epiphany looks at which travel sites are the most visible websites across Google’s paid and organic search results, where visibility is defined by ‘paid visibility’ and ‘SEO visibility’ scores.

It shows that Tripadvisor is the most visible brand, with travel aggregator sites featuring prominently in the list.

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