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Posts tagged with Trending

How misusing Tumblr might hinder your connection to the teen demographic

Back in June 2012 Tumblr creator David Karp and his team publicly announced a more focused attempt at getting advertising on people’s dashboards. 

One of the first brands to trial the paid service was Adidas, however it is definitely not the best as proven by the low amount of ‘re-posts’ it receives.


Are financial service online communities effective?

Rob Cottingham comic stripOnline communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky! 

Historically, social media was seen as an anathema to businesses like banks.

Thankfully such narrow minded thinking is a thing of the past, but some businesses have gone too far in the other direction. 


How to trend on Twitter: the SapientNitro case study

Earlier today web agency SapientNitro showed the world how easy it is to trend on Twitter.

The company’s method is flawless, and proves how easy it is to generate lots of noise about a brand.