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Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.
But one industry isn’t seeing a big enough slice of that - the charity sector.
Digital moves fast and the tech press moves faster.
But which are the fallacies we must remind ourselves of in 2017?
Here are seven...
What will be the biggest trends to hit the world of ecommerce next year?
With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.
2016 was certainly not a dull year for advertising.
There are still big questions to be answered about media agency practices, transparency and effectiveness.
All the while, adtech technology and data management becomes more sophisticated. So, what does 2017 and beyond have in store?
Next up in our series of yearly roundups, we’re looking at the year in ecommerce.
So, what were the biggest trends and talking points?
Content marketing as we know it has reached its peak, and things are about to change.
The quality of content being created is at its highest, but the syndication and effectiveness of the content has become the most bottlenecked area due to the vast amount of it.
At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".
When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.
But where is instant messaging heading and what does this mean for marketers?
One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns.
The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message.
This week's digital news has veered from the salacious to the mundane.
But you must know all of it, lest you become suddenly irrelevant.
Here you go...