tag:econsultancy.com,2008:/blog/tags/trends Posts tagged with "trends" from the Econsultancy blog 2017-02-08T10:55:00+00:00 tag:econsultancy.com,2008:BlogPost/68781 2017-02-08T10:55:00+00:00 2017-02-08T10:55:00+00:00 Five ways charities can encourage more online donations Matt Collins <p><strong>Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.</strong></p> <p style="font-weight: normal;">But one industry isn’t seeing a big enough slice of that - the charity sector.</p><p><a href="https://econsultancy.com/blog/68781-five-ways-charities-can-encourage-more-online-donations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68670 2017-01-04T09:57:56+00:00 2017-01-04T09:57:56+00:00 Digital fallacies we should forget in 2017 Ben Davis <p><strong>Digital moves fast and the tech press moves faster.</strong></p> <p>But which are the fallacies we must remind ourselves of in 2017?</p> <p>Here are seven...</p><p><a href="https://econsultancy.com/blog/68670-digital-fallacies-we-should-forget-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68652 2016-12-22T09:50:00+00:00 2016-12-22T09:50:00+00:00 Ecommerce in 2017: What do the experts predict? Nikki Gilliland <p><strong>What will be the biggest trends to hit the world of ecommerce next year?</strong></p> <p>With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.</p><p><a href="https://econsultancy.com/blog/68652-ecommerce-in-2017-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68650 2016-12-21T11:00:00+00:00 2016-12-21T11:00:00+00:00 The future of programmatic: 2017 and beyond Ben Davis <p><strong>2016 was certainly not a dull year for advertising.</strong></p> <p>There are still big questions to be answered about media agency practices, transparency and effectiveness.</p> <p>All the while, adtech technology and data management becomes more sophisticated. So, what does 2017 and beyond have in store?</p><p><a href="https://econsultancy.com/blog/68650-the-future-of-programmatic-2017-and-beyond/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68641 2016-12-20T14:00:00+00:00 2016-12-20T14:00:00+00:00 Mobile marketing in 2017: Five expert predictions Nikki Gilliland <p><strong>What will 2017 mean for the world of mobile marketing?</strong></p> <p>Our experts have already outlined what they think are some of the <a href="https://econsultancy.com/blog/68631-what-were-the-biggest-mobile-marketing-trends-of-2016/">biggest mobile trends of the past year</a>, so now it’s time to look ahead to the next twelve months.</p><p><a href="https://econsultancy.com/blog/68641-mobile-marketing-in-2017-five-expert-predictions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68611 2016-12-19T14:00:00+00:00 2016-12-19T14:00:00+00:00 What were the biggest ecommerce trends in 2016? Nikki Gilliland <p><strong>Next up in our series of yearly roundups, we’re looking at the year in ecommerce.</strong></p> <p>So, what were the biggest trends and talking points?</p><p><a href="https://econsultancy.com/blog/68611-what-were-the-biggest-ecommerce-trends-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68594 2016-12-07T14:00:00+00:00 2016-12-07T14:00:00+00:00 SEO trends in 2017: What do the experts predict? Ben Davis <p><strong>What will 2017 bring for SEO?</strong></p> <p>Our experts have already weighed in on the <a href="https://econsultancy.com/blog/68592-what-were-the-biggest-seo-trends-of-2016/">biggest trends that happened in 2016</a>, now they look to the future.</p><p><a href="https://econsultancy.com/blog/68594-seo-trends-in-2017-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68494 2016-11-18T09:56:00+00:00 2016-11-18T09:56:00+00:00 How programmatic out-of-home can aid influencer marketing campaigns James Perrott <p><strong>Content marketing as we know it has reached its peak, and things are about to change.</strong></p> <p>The quality of content being created is at its highest, but the syndication and effectiveness of the content has become the most bottlenecked area due to the vast amount of it.</p><p><a href="https://econsultancy.com/blog/68494-how-programmatic-out-of-home-can-aid-influencer-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68301 2016-09-19T15:40:00+01:00 2016-09-19T15:40:00+01:00 Instant messaging: An introduction to the future of communication Blake Cahill <p><strong>At Facebook’s F8 conference earlier this year, Mark Zuckerberg said <em>“(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".</em></strong></p> <p>When you bear in mind this is a man who spent the best part of $22bn buying <a href="https://econsultancy.com/blog/64383-why-facebook-bought-whatsapp/">WhatsApp</a>, you can be pretty sure he’s going to be right.</p> <p>But where is instant messaging heading and what does this mean for marketers?<br></p><p><a href="https://econsultancy.com/blog/68301-instant-messaging-an-introduction-to-the-future-of-communication/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68175 2016-08-18T15:17:00+01:00 2016-08-18T15:17:00+01:00 Will Facebook’s artificial image creation solve our stock photo woes? Dr Janet Bastiman <p style="text-align: justify;"><strong>One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns. </strong></p> <p style="text-align: justify;">The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message. </p><p><a href="https://econsultancy.com/blog/68175-will-facebook-s-artificial-image-creation-solve-our-stock-photo-woes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67990 2016-06-24T11:26:03+01:00 2016-06-24T11:26:03+01:00 The week in digital (in five minutes) Ben Davis <p><strong>This week's digital news has veered from the salacious to the mundane.</strong></p> <p>But you must know all of it, lest you become suddenly irrelevant.</p> <p>Here you go...</p><p><a href="https://econsultancy.com/blog/67990-the-week-in-digital-in-five-minutes-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67916 2016-06-03T12:09:00+01:00 2016-06-03T12:09:00+01:00 The week in digital (in five minutes) Ben Davis <p><strong>It's your weekly digital roundup.</strong></p> <p>Everything you need to sound like you know what you're doing.</p><p><a href="https://econsultancy.com/blog/67916-the-week-in-digital-in-five-minutes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67719 2016-04-08T11:03:00+01:00 2016-04-08T11:03:00+01:00 Nest's termination of Revolv shows how IoT can sting consumers Ben Davis <p><strong>What does Google's closure of Revolv (the smart home hub) tell us about the potential pitfalls of the internet of things?</strong></p> <p>Let's stir things up a bit and look into the not-so-distant future.</p><p><a href="https://econsultancy.com/blog/67719-nest-s-termination-of-revolv-shows-how-iot-can-sting-consumers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67716 2016-04-08T01:01:00+01:00 2016-04-08T01:01:00+01:00 Customer experience (CX) in Manila: Trends, challenges & best practices Jeff Rajeck <p><strong>In our recent <a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-2016-digital-trends/">Quarterly Digital Intelligence Briefing 2016</a> marketers voted '<em>optimizing the customer experience'</em> as the most exciting opportunity open to them.</strong></p> <p>But how is optimizing customer experience (CX) going out there in the real world?  </p><p><a href="https://econsultancy.com/blog/67716-customer-experience-cx-in-manila-trends-challenges-best-practices/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67675 2016-03-28T13:00:00+01:00 2016-03-28T13:00:00+01:00 Six online advertising tactics set to rise Stephanie Carr <p><strong>Online budgets are getting bigger to more accurately reflect consumer behaviour, but so are ROI expectations.</strong></p> <p>And some new technologies which promise to bring us closer to our customer, arguably push us further away.</p> <p>How is the ad tech landscape changing in 2016? And what tactics can we expect to boom?</p><p><a href="https://econsultancy.com/blog/67675-six-online-advertising-tactics-set-to-rise/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67638 2016-03-14T10:21:00+00:00 2016-03-14T10:21:00+00:00 Seven tips for driving an emotional response to video marketing Jack Simpson <p><strong>The ability to <a href="https://econsultancy.com/blog/66656-eight-examples-of-effective-emotional-video-content">elicit emotions</a> in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content. </strong></p> <p>But the emotions people feel in response to particular video ads differs greatly across the world, and between different demographics such as age group and gender.    </p> <p>In this post I’m going to cover some key global trends in terms of emotional reactions to online video ads. </p><p><a href="https://econsultancy.com/blog/67638-seven-tips-for-driving-an-emotional-response-to-video-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67465 2016-02-01T14:51:00+00:00 2016-02-01T14:51:00+00:00 Data visualization: 14 jaw-dropping examples Jack Simpson <p><strong>Sounds like a <a href="https://econsultancy.com/blog/66631-20-banned-words-from-the-econsultancy-blog-and-their-alternatives">buzzword</a>, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way. </strong></p> <p>
The hope is that presenting <a href="https://econsultancy.com/reports/value-exchange-from-data">data</a> in this way will make it more engaging and easier to understand, so it’s particularly helpful in terms of speaking to clients or internal stakeholders.  </p> <p>With this in mind, I’ve brought together 14 of my favourite data visualization examples from across the web. </p><p><a href="https://econsultancy.com/blog/67465-data-visualization-14-jaw-dropping-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67438 2016-01-28T10:53:00+00:00 2016-01-28T10:53:00+00:00 What will impact Martech & Ad Tech trends in 2016? Glen Hartman <p><strong>The union between marketing technology and advertising technology is strengthening, like it or not. </strong></p> <p>I see two major meta-trends this year that are impacting technology and how marketers are going to apply it. </p><p><a href="https://econsultancy.com/blog/67438-what-will-impact-martech-ad-tech-trends-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67339 2016-01-22T15:18:09+00:00 2016-01-22T15:18:09+00:00 Three marketing trends to watch in 2016 Georges Berzgal <p><strong>Every year, marketing managers identify their primary areas of focus for the coming year. </strong></p> <p>At a macro level, the same topics come up again and again – personalisation, mobile and social.</p> <p>There’s a reason these three themes consistently keep recurring – their capabilities and their role in commerce marketing are continually evolving.</p><p><a href="https://econsultancy.com/blog/67339-three-marketing-trends-to-watch-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67397 2016-01-12T10:43:00+00:00 2016-01-12T10:43:00+00:00 Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016 Ashley Friedlein <p><strong>Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.</strong></p> <p>These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.</p> <p>And each year there seem to be a different number. </p><p><a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67356 2015-12-22T09:52:00+00:00 2015-12-22T09:52:00+00:00 Econsultancy's top 25 blog posts of 2015 Ben Davis <p><strong>Well, it's been a long year at Econsultancy Towers, and it's time to look at the most popular posts of 2015 (by page views).</strong></p> <p>Of course, evergreen content is what we aim for, so a large proportion of these articles will hopefully be relevant well into 2016.</p> <p>We hope you find them useful.</p><p><a href="https://econsultancy.com/blog/67356-econsultancy-s-top-25-blog-posts-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67308 2015-12-16T11:13:00+00:00 2015-12-16T11:13:00+00:00 15 crucial web design trends for 2016 & beyond Ben Davis <p><strong>Lots of publishers reveal their annual web design trends at the end of the year.</strong></p> <p>I thought I'd be different and conduct a meta-study, bringing you what I consider to be the most cogent predictions from across the web.</p> <p>Hopefully that means this is the only trends post you'll need this year. So, put your feet up and read on, as we explore the larger trends, to the finer detail.</p><p><a href="https://econsultancy.com/blog/67308-15-crucial-web-design-trends-for-2016-beyond/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67307 2015-12-09T12:10:00+00:00 2015-12-09T12:10:00+00:00 The biggest content marketing trends of 2015 Jack Simpson <p><strong>It’s almost the end of the year and it’s safe to say the massive C-word isn’t going away any time soon.</strong></p> <p>That's right, I’m talking about <a href="https://econsultancy.com/blog/66951-seven-golden-rules-for-content-marketing">content</a>. </p><p><a href="https://econsultancy.com/blog/67307-the-biggest-content-marketing-trends-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67272 2015-12-03T10:05:00+00:00 2015-12-03T10:05:00+00:00 What were the big SEO trends of 2015? Ben Davis <p><strong>It's as traditional (and as enjoyable) as Cliff Richard's Mistletoe and Wine.</strong> Yes, we're getting in there early with our annual trends roundups, beginning with SEO.</p> <p>We'll be featuring annual digests from many other digital channels over the coming weeks, as well as looking forward to 2016 with a few sage predictions.</p> <p>So, what was most noteworthy about SEO in 2015?</p><p><a href="https://econsultancy.com/blog/67272-what-were-the-big-seo-trends-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67261 2015-11-30T11:09:11+00:00 2015-11-30T11:09:11+00:00 What do 3,000 blog post titles reveal about digital marketing in 2015? Ben Davis <p><strong>I've taken every Econsultancy blog post title from 2014 and 2015 and created word clouds with them.</strong></p> <p>This is a very unscientific experiment, but not necessarily a meaningless one. Either way, it was fun.</p> <p>Though the resulting pictures may reveal more about the Econsultancy writers than the state of the industry, there are a few points of interest.</p><p><a href="https://econsultancy.com/blog/67261-what-do-3-000-blog-post-titles-reveal-about-digital-marketing-in-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67202 2015-11-17T15:24:00+00:00 2015-11-17T15:24:00+00:00 What's the future for big banks in a FinTech world? Martin Jordan <p><strong>There's a huge amount of hype flooding the web about new startup fintech companies and how they're going to change banking forever. </strong></p> <p>Could it be true? Are the days numbered for Britain's big four banking groups? Could they crush these upstarts before they get off the ground? Or is there a third way? </p><p><a href="https://econsultancy.com/blog/67202-what-s-the-future-for-big-banks-in-a-fintech-world/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67207 2015-11-17T11:10:00+00:00 2015-11-17T11:10:00+00:00 Am I being paid the right salary for a marketer? Ben Davis <p><strong>My boss emailed me today.</strong></p> <p>He said: '<em>Can you write up a quick post with a very prominent link to the salary survey. You can either A) write a straightforward promo, or B) try and spin it out into something more interesting by adding in a load of info about our marketing skills and job descriptions research</em>'.</p><p><a href="https://econsultancy.com/blog/67207-am-i-being-paid-the-right-salary-for-a-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67117 2015-10-29T16:10:00+00:00 2015-10-29T16:10:00+00:00 Analysing Amazon’s palliative approach to fake reviews Edwin Bos <p><strong>A couple of weeks ago, Amazon sued over 1,000 people</strong><strong> for posting fake reviews on its site.</strong> The defendants in question had offered their services on fiverr.com.</p> <p>But is Amazon addressing the symptoms, not the cause?</p><p><a href="https://econsultancy.com/blog/67117-analysing-amazon-s-palliative-approach-to-fake-reviews/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66909 2015-09-10T09:29:00+01:00 2015-09-10T09:29:00+01:00 Hotels, beacons and the race to the bottom Martin Jordan <p><strong>A hot topic of 2015 is <a href="https://econsultancy.com/blog/64492-what-are-ibeacons-and-why-they-might-change-marketing">beacons</a> and we're all excited, but what's the potential for beacons in hotels? </strong></p> <p>What could we marketers do to stop the consumer turning their back on them before we even begin? </p><p><a href="https://econsultancy.com/blog/66909-hotels-beacons-and-the-race-to-the-bottom/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66779 2015-08-21T14:50:00+01:00 2015-08-21T14:50:00+01:00 Five tool sets for scaling your freelance business into a full consultancy Jacob McMillen <p><strong>With freelance work slated to outpace full-time jobs by 2020, and with more than 53m Americans working on a freelance basis as of 2014, the opportunity is ripe for those interested in paving their own way.</strong></p><p><a href="https://econsultancy.com/blog/66779-five-tool-sets-for-scaling-your-freelance-business-into-a-full-consultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66833 2015-08-19T14:30:00+01:00 2015-08-19T14:30:00+01:00 Is user experience important for a higher Google ranking? Marcus Tober <p><strong>You would expect Google to reward web pages that provide a better user experience with a ranking advantage. So which parts of user experience are most important?   </strong></p><p><a href="https://econsultancy.com/blog/66833-is-user-experience-important-for-a-higher-google-ranking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66657 2015-07-06T10:47:00+01:00 2015-07-06T10:47:00+01:00 Need for speed: how to optimise website performance Danny Bluestone <p><strong>Website performance radically impacts our success, 64% of smartphone users expect websites to load in under four seconds.</strong></p> <p>However, average page weights are still on the rise. </p> <p>As marketers, website performance can seem utterly beyond our control. Here’s how to change that...</p><p><a href="https://econsultancy.com/blog/66657-need-for-speed-how-to-optimise-website-performance/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66575 2015-06-15T11:42:01+01:00 2015-06-15T11:42:01+01:00 Five golden rules when localising for international ecommerce Chloe McKenna <p><strong>Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion.</strong></p> <p>Failing to properly localise a website to be in line with local conventions will not only impact how users perceive a brand and feel about using a website, but ultimately effect how likely they are to buy from it at all.</p><p><a href="https://econsultancy.com/blog/66575-five-golden-rules-when-localising-for-international-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66302 2015-04-10T10:07:00+01:00 2015-04-10T10:07:00+01:00 How Black Friday stole Christmas Ben Stroud <p><strong>As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual. </strong></p> <p>But will the customer accept Black Friday as an excuse for poor website performance in future?</p><p><a href="https://econsultancy.com/blog/66302-how-black-friday-stole-christmas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66267 2015-04-01T11:40:00+01:00 2015-04-01T11:40:00+01:00 Mobile commerce: what have we learned after six years? Derek Eccleston <p><strong>Autumn 2015 will mark six years since the release of the first mobile sites from some of the UK’s top retail brands, but how has the mobile experience changed?</strong></p><p><a href="https://econsultancy.com/blog/66267-mobile-commerce-what-have-we-learned-after-six-years/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66055 2015-02-06T13:23:00+00:00 2015-02-06T13:23:00+00:00 Amazon and the age of personalised marketing Rohini Srihari <p><strong>Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another.  </strong></p> <p>The one that immediately comes to mind is Amazon, the juggernaut online retailer and the largest internet company in the US.</p> <p>The ‘response to buying suggestions’ that Amazon offers its customers is said to generate an additional 10% to 30% in revenue for the business.</p><p><a href="https://econsultancy.com/blog/66055-amazon-and-the-age-of-personalised-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66006 2015-01-27T11:18:58+00:00 2015-01-27T11:18:58+00:00 11 good or bad things that may or may not happen in digital marketing in 2015 Parry Malm <p><strong>Every year in January we are faced with a litany of <a href="https://econsultancy.com/blog/65990-three-digital-marketing-mega-trends-for-2015/">predictions for digital marketing</a>. </strong></p> <p>Some are interesting, some are right, and some are wrong, and the vast majority are re-stating what’s already happening. Which isn’t courageous or interesting.</p> <p>In this post, I’m going to bring out my inner soothsayer and make some bold, wild predictions on good or bad things that may or may not happen in 2015. </p> <p>The fence I’m sitting on comes at no extra cost. </p><p><a href="https://econsultancy.com/blog/66006-11-good-or-bad-things-that-may-or-may-not-happen-in-digital-marketing-in-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65929 2015-01-05T11:12:00+00:00 2015-01-05T11:12:00+00:00 20 ecommerce trends and predictions for 2015 Graham Charlton <p><strong>Just before Christmas I asked our expert panel of ecommerce professionals to look into their crystal balls and predict the trends that are likely to shape ecommerce in 2015. </strong></p> <p>Here are 20 such predictions, from mobile to multichannel...</p><p><a href="https://econsultancy.com/blog/65929-20-ecommerce-trends-and-predictions-for-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65727 2014-11-14T11:43:13+00:00 2014-11-14T11:43:13+00:00 Why global retailers are taking a multichannel approach Christian Arno <p><strong>Costco and Zara are two of the latest Western brands to open online stores in China via Alibaba’s Tmall marketplace. </strong></p> <p>They’re hoping to follow the success of companies such as Apple, Burberry and Marks &amp; Spencer which have used this route to reach millions of consumers. </p> <p>With ecommerce growing fast around the world, more British and American companies are shifting their focus overseas. And often marketplaces and other sales channels are the key to reaching a global audience.</p><p><a href="https://econsultancy.com/blog/65727-why-global-retailers-are-taking-a-multichannel-approach/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65388 2014-09-01T16:11:00+01:00 2014-09-01T16:11:00+01:00 What do search volumes reveal about trends in marketing and ecommerce? Ben Davis <p><strong>At the beginning of 2014, Ashley Friedlein rounded up some <a href="https://econsultancy.com/reports/digital-marketing-and-ecommerce-trends-and-predictions-for-2014">trends and predictions</a> for the year in digital marketing and ecommerce.</strong></p> <p>I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches.</p> <p>Do click through to the searches and see what else you can dig up.</p><p><a href="https://econsultancy.com/blog/65388-what-do-search-volumes-reveal-about-trends-in-marketing-and-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65202 2014-07-18T11:42:00+01:00 2014-07-18T11:42:00+01:00 10 trends that will impact your mobile commerce strategy Christopher Ratcliff <p><strong>Finally, mobile devices are at a stage where technology meets and occasionally exceeds the expectations of the consumer.</strong></p> <p>Although not every retailer is offering a flawless and <a href="https://econsultancy.com/blog/63928-20-beautiful-examples-of-persuasive-ecommerce-design">perfectly persuasive</a> conversion bonanza when it comes to a <a href="https://econsultancy.com/reports/mobile-commerce-compendium/">mobile commerce</a> experience, but most are now beginning to at least think ‘mobile first’ when it comes to ecommerce design.  </p> <p>Obviously the arguments for responsive or <a href="https://econsultancy.com/blog/64833-adaptive-web-design-pros-and-cons">adaptive design</a> can hardly be considered a trend as it’s a conversation that's been raging for a long while.</p> <p>So let's tale a look at some other recent trends that may impact an ecommerce team’s mobile strategy.</p><p><a href="https://econsultancy.com/blog/65202-10-trends-that-will-impact-your-mobile-commerce-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65171 2014-07-15T09:35:28+01:00 2014-07-15T09:35:28+01:00 Seven ways to improve your display advertising Robert Durkin <p><strong>Contrary to some reports, display advertising is alive and well. </strong></p> <p>However, marketers must rethink their approach if they want their online ads to drive engagement, clicks and conversion. </p><p><a href="https://econsultancy.com/blog/65171-seven-ways-to-improve-your-display-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65048 2014-07-01T04:00:00+01:00 2014-07-01T04:00:00+01:00 Postcards from Korea: Using mobile to boost the in-store experience Simon Hathaway <p><strong>When it comes to looking for hints on where mobile commerce is heading, marketers should look towards South Korea.</strong></p> <p>Not only is the country home to Samsung, the world’s largest supplier of smartphones, but Koreans have shown themselves to be rapid adopters of mobile technology.</p> <p>Seoul is the eleventh biggest city on the planet with more than 25m people in the greater metropolitan area, most of whom have a smart device. Increasingly they look to use those devices to shop.</p> <p>In 2013 62.6% of Koreans used their smartphone to shop, up from just 11.9% two years previously.</p> <p>Fast adoption of 4G and <a href="https://econsultancy.com/blog/62353-more-reasons-for-retailers-to-offer-wi-fi-in-stores">in-store WiFi opportunities</a> are driving this new approach to retail and offer businesses the chance to engage with shoppers in different and really exciting ways.</p> <p><a href="https://econsultancy.com/blog/65048-postcards-from-korea-using-mobile-to-boost-the-in-store-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64966 2014-06-24T13:16:00+01:00 2014-06-24T13:16:00+01:00 Stats and insight: The Indian Digital Landscape Luke Richards <p><strong>Our new <a title="India Digital Market Landscape Report" href="https://econsultancy.com/reports/india-digital-market-landscape-report" target="_blank">India Digital Market Landscape Report</a> is the fourth in a series of trends briefings about the BRIC markets.</strong></p> <p>The report offers an overview for marketers and investors looking to India for new digital business opportunities and draws on interviews from those within the market, as well as a range of secondary sources.</p><p><a href="https://econsultancy.com/blog/64966-stats-and-insight-the-indian-digital-landscape/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65037 2014-06-18T14:41:54+01:00 2014-06-18T14:41:54+01:00 Programmatic mobile: what trends does it reveal? Ben Davis <p><strong><a href="https://econsultancy.com/blog/64423-programmatic-advertising-what-is-it-and-what-are-the-trends-in-the-market">Programmatic advertising</a> has been around since 2009. On mobile though, it's only recently started to take off</strong></p> <p>Penetration and performance of the smartphone has increased and programmatic buying companies have seen the opportunity. Whilst Facebook and Google are taking most of the mobile advertising dollar, programmatic is certainly on the rise as it seeks to deliver quality and quantity.</p> <p>Talking with RTB.com's Mike Miller, it struck me that the factors making for the success of programmatic mobile are those we see as trends across marketing. So what are these trends?</p><p><a href="https://econsultancy.com/blog/65037-programmatic-mobile-what-trends-does-it-reveal/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65015 2014-06-16T11:34:00+01:00 2014-06-16T11:34:00+01:00 What is the future of user-interface design? Matt Owen <p><strong>Recently I’ve been building a few apps for fun in my spare time. </strong></p> <p>Doing so has got me thinking about various design elements, and where online design might be heading.</p> <p>Currently <a href="https://econsultancy.com/blog/64732-16-beautiful-examples-of-flat-design-in-ecommerce">flat design</a> is ruling the roost, but it may not always be that way...</p><p><a href="https://econsultancy.com/blog/65015-what-is-the-future-of-user-interface-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64491 2014-03-11T13:37:00+00:00 2014-03-11T13:37:00+00:00 21 examples of user experience innovation in ecommerce Chris Lake <p><strong>I’ve been keeping a close eye on innovation in the ecommerce sector for more than a decade now, and it seems to me that we're living in exciting times. We have hit some kind of purple patch. </strong></p> <p>Why is this? Well, ecommerce has massively matured. It's big business. Digital teams are smarter, and more agile. Sexy new tech such as HTML5, CSS3 and jQuery allows for sublime user experiences. </p> <p>As such I wanted to raise a toast to innovation by highlighting a bunch of - hopefully inspiring - examples to you.</p> <p>But first, <strong>a massive caveat</strong>: I would severely and mercilessly beat a few of these sites with a big best practice stick. There are product pages with missing information. There are search boxes with tiny fonts. There are usability issues galore.</p> <p>Secondly, for ecommerce sites, it is all about the data. If you’re not constantly testing, measuring and refining, then you aren’t doing it right. What works for one brand might not work so well for another. </p> <p>All of that aside, the ecommerce teams that take chances and push the boundaries of are to be applauded. Guidelines are precisely that: guidelines. Rules are there to be broken. And innovation is always to be encouraged, even when it doesn’t work out.</p> <p>So let's take a look at some ecommerce websites (and one mobile app) that are trying new things, and that are noteworthy for their approach to the user experience. Click on the screenshots to check them out for yourself, and do let me know what you think.</p><p><a href="https://econsultancy.com/blog/64491-21-examples-of-user-experience-innovation-in-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64191 2014-01-28T05:04:00+00:00 2014-01-28T05:04:00+00:00 Social media monetisation is a major concern among Asian marketers: new report Chris Lee <p><strong>For the second year running, Econsultancy has published a freely available <a title="South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore" href="http://econsultancy.com/reports/south-east-asia-digital-marketing-trends-briefing-key-takeaways-from-digital-cream-singapore">trends briefing</a> about digital trends in South-East Asia, based on the <a title="Digital Cream Singapore" href="http://econsultancy.com/events/digital-cream-singapore">Digital Cream Singapore</a> event for senior client-side digital marketers held in November last year.</strong></p> <p>Digital Cream Singapore 2013 brought together more than 120 B2B and B2C in-house marketers from around the Association of South-East Asian Nations (ASEAN) region and beyond to discuss <strong>best practice and common challenges in digital marketing</strong>, and learn from each other.</p> <p>Delegates discussed a wide range of topics, ranging from managing and making sense of audience and customer data, increasing personalisation and loyalty, to using video marketing and cross-channel marketing.</p><p><a href="https://econsultancy.com/blog/64191-social-media-monetisation-is-a-major-concern-among-asian-marketers-new-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64132 2014-01-15T14:03:00+00:00 2014-01-15T14:03:00+00:00 Digital marketing and ecommerce trends for 2014 by Econsultancy CEO Ashley Friedlein Ashley Friedlein <p><strong>Each year I try to give my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for the year ahead. </strong></p> <p>These are somewhere between trends and predictions. They are based largely on the many conversations I have with industry influencers and practitioners. </p> <p>Following are just a selection of 10 trends that I've chosen to highlight. However, there is <a href="http://econsultancy.com/reports/digital-marketing-and-ecommerce-trends-and-predictions-for-2014"><strong>free report to download and share which is over 40 pages long and covers all of my trends and predictions for 2014</strong></a> across the 10 core digital topics that Econsultancy cover. </p><p><a href="https://econsultancy.com/blog/64132-digital-marketing-and-ecommerce-trends-for-2014-by-econsultancy-ceo-ashley-friedlein/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64078 2014-01-07T18:09:00+00:00 2014-01-07T18:09:00+00:00 2014 predictions from the New York tech community Jacob Ajwani <p><strong>2013 turned out to be a monumental year for ecommerce.</strong></p> <p>Twitter, Rocket Fuel and Criteo IPOed. Online sales closed at record highs, with more and more transactions taking place by consumers on smartphones and tablets.</p> <p>Overstock.com committed to become one of the early adaptors of Bitcoin as a method of payment. And in an economy traditionally dominated by finance and real estate, tech has become New York City’s second largest sector, cementing its status as Silicon Alley.</p> <p>So what’s new for 2014? I asked my friends in New York’s digital community to share their predictions of how the marketers’ world may be affected as it relates to global ecommerce trends, mobile’s continued prowess, and emerging acquisition strategies. Here’s what they had to say.</p><p><a href="https://econsultancy.com/blog/64078-2014-predictions-from-the-new-york-tech-community/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>