tag:econsultancy.com,2008:/blog/tags/trends Posts tagged with "trends" from the Econsultancy blog 2018-01-19T15:25:00+00:00 tag:econsultancy.com,2008:BlogPost/69737 2018-01-19T15:25:00+00:00 2018-01-19T15:25:00+00:00 Ashley Friedlein's marketing and digital trends for 2018 Ashley Friedlein <p><strong>Each year I pick out marketing and digital trends and developments which I believe are interesting and will shape the industry and digital/marketing planning and thinking in the year ahead. </strong></p> <p>Looking at 2018 I have to say that I think pretty much all of what I wrote about in my <a href="https://econsultancy.com/blog/68706-ashley-friedlein-s-marketing-and-digital-trends-for-2017">2017 trends</a> piece still applies. So, either not <em>that</em> much has changed or I was ahead of myself last year.</p><p><a href="https://econsultancy.com/blog/69737-ashley-friedlein-s-marketing-and-digital-trends-for-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69688 2017-12-21T12:00:00+00:00 2017-12-21T12:00:00+00:00 Email trends in 2018: What do the experts predict? Nikki Gilliland <p><strong>We’ve taken a look back at <a href="https://econsultancy.com/blog/69675-what-were-the-biggest-email-trends-in-2017/" target="_blank">email in 2017</a>, so now it’s time to stargaze into the year ahead.</strong></p> <p>Before we do, don’t forget you can check out these additional resources:</p> <ul> <li><a href="https://econsultancy.com/reports/email-marketing-best-practice-guide/">Email Marketing Best Practice Guide</a></li> <li><a href="https://econsultancy.com/training/courses/topics/email-ecrm/">Email &amp; eCRM Training</a></li> </ul><p><a href="https://econsultancy.com/blog/69688-email-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69675 2017-12-20T12:08:47+00:00 2017-12-20T12:08:47+00:00 What were the biggest email trends in 2017? Nikki Gilliland <p><strong>We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.</strong></p> <p>With help from some industry experts, here’s a quick reminder of what happened.</p><p><a href="https://econsultancy.com/blog/69675-what-were-the-biggest-email-trends-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69671 2017-12-20T09:30:00+00:00 2017-12-20T09:30:00+00:00 Programmatic advertising trends in 2018: What do the experts predict? Ben Davis <p><strong>What a year <a href="https://econsultancy.com/blog/69605-four-key-programmatic-trends-from-2017/">2017</a> was for programmatic advertising! Surely, 2018 can only see more transparency and greater creative execution?</strong></p> <p>But I'm not the man to ask, so I went in search of some experts. Here's what they said...</p><p><a href="https://econsultancy.com/blog/69671-programmatic-advertising-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69682 2017-12-19T09:30:00+00:00 2017-12-19T09:30:00+00:00 Social media trends in 2018: What do the experts predict? Nikki Gilliland <p><strong>In 2017, Instagram reigned supreme, while sponsored content and ad transparency <a href="https://econsultancy.com/blog/69660-what-were-the-biggest-social-media-trends-in-2017/" target="_blank">became big brand priorities</a>. So, what’s on the agenda for the year ahead?</strong></p> <p>Here’s what our esteemed experts predict will be trending in the world of social media in 2018.</p><p><a href="https://econsultancy.com/blog/69682-social-media-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69660 2017-12-15T11:00:00+00:00 2017-12-15T11:00:00+00:00 What were the biggest social media trends in 2017? Nikki Gilliland <p><strong>Next up in our look back at the year that was 2017, we’re talking social media. </strong></p> <p>With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.</p><p><a href="https://econsultancy.com/blog/69660-what-were-the-biggest-social-media-trends-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69637 2017-12-13T12:00:00+00:00 2017-12-13T12:00:00+00:00 Data & analytics trends in 2018: What do the experts predict? Ben Davis <p><strong>It's been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about 'data as the new oil', and in their place are marketers actually talking about data science.</strong></p> <p>The catalyst for this has arguably been the <a href="https://www.marketingweek.com/2017/11/28/ben-davis-ai-hype/">'AI summer'</a>, but there's much more to consider. Let's ask the experts what 2018 will have in store...</p><p><a href="https://econsultancy.com/blog/69637-data-analytics-trends-in-2018-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69653 2017-12-11T09:30:00+00:00 2017-12-11T09:30:00+00:00 What were the biggest ecommerce trends in 2017? Nikki Gilliland <p><strong>It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.</strong></p> <p>So, what were the biggest talking points?</p><p><a href="https://econsultancy.com/blog/69653-what-were-the-biggest-ecommerce-trends-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68781 2017-02-08T10:55:00+00:00 2017-02-08T10:55:00+00:00 Five ways charities can encourage more online donations Matt Collins <p><strong>Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.</strong></p> <p style="font-weight: normal;">But one industry isn’t seeing a big enough slice of that - the charity sector.</p><p><a href="https://econsultancy.com/blog/68781-five-ways-charities-can-encourage-more-online-donations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68670 2017-01-04T09:57:56+00:00 2017-01-04T09:57:56+00:00 Digital fallacies we should forget in 2017 Ben Davis <p><strong>Digital moves fast and the tech press moves faster.</strong></p> <p>But which are the fallacies we must remind ourselves of in 2017?</p> <p>Here are seven...</p><p><a href="https://econsultancy.com/blog/68670-digital-fallacies-we-should-forget-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68652 2016-12-22T09:50:00+00:00 2016-12-22T09:50:00+00:00 Ecommerce in 2017: What do the experts predict? Nikki Gilliland <p><strong>What will be the biggest trends to hit the world of ecommerce next year?</strong></p> <p>With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.</p><p><a href="https://econsultancy.com/blog/68652-ecommerce-in-2017-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68650 2016-12-21T11:00:00+00:00 2016-12-21T11:00:00+00:00 The future of programmatic: 2017 and beyond Ben Davis <p><strong>2016 was certainly not a dull year for advertising.</strong></p> <p>There are still big questions to be answered about media agency practices, transparency and effectiveness.</p> <p>All the while, adtech technology and data management becomes more sophisticated. So, what does 2017 and beyond have in store?</p><p><a href="https://econsultancy.com/blog/68650-the-future-of-programmatic-2017-and-beyond/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68641 2016-12-20T14:00:00+00:00 2016-12-20T14:00:00+00:00 Mobile marketing in 2017: Five expert predictions Nikki Gilliland <p><strong>What will 2017 mean for the world of mobile marketing?</strong></p> <p>Our experts have already outlined what they think are some of the <a href="https://econsultancy.com/blog/68631-what-were-the-biggest-mobile-marketing-trends-of-2016/">biggest mobile trends of the past year</a>, so now it’s time to look ahead to the next twelve months.</p><p><a href="https://econsultancy.com/blog/68641-mobile-marketing-in-2017-five-expert-predictions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68611 2016-12-19T14:00:00+00:00 2016-12-19T14:00:00+00:00 What were the biggest ecommerce trends in 2016? Nikki Gilliland <p><strong>Next up in our series of yearly roundups, we’re looking at the year in ecommerce.</strong></p> <p>So, what were the biggest trends and talking points?</p><p><a href="https://econsultancy.com/blog/68611-what-were-the-biggest-ecommerce-trends-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68594 2016-12-07T14:00:00+00:00 2016-12-07T14:00:00+00:00 SEO trends in 2017: What do the experts predict? Ben Davis <p><strong>What will 2017 bring for SEO?</strong></p> <p>Our experts have already weighed in on the <a href="https://econsultancy.com/blog/68592-what-were-the-biggest-seo-trends-of-2016/">biggest trends that happened in 2016</a>, now they look to the future.</p><p><a href="https://econsultancy.com/blog/68594-seo-trends-in-2017-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68494 2016-11-18T09:56:00+00:00 2016-11-18T09:56:00+00:00 How programmatic out-of-home can aid influencer marketing campaigns James Perrott <p><strong>Content marketing as we know it has reached its peak, and things are about to change.</strong></p> <p>The quality of content being created is at its highest, but the syndication and effectiveness of the content has become the most bottlenecked area due to the vast amount of it.</p><p><a href="https://econsultancy.com/blog/68494-how-programmatic-out-of-home-can-aid-influencer-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68301 2016-09-19T15:40:00+01:00 2016-09-19T15:40:00+01:00 Instant messaging: An introduction to the future of communication Blake Cahill <p><strong>At Facebook’s F8 conference earlier this year, Mark Zuckerberg said <em>“(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".</em></strong></p> <p>When you bear in mind this is a man who spent the best part of $22bn buying <a href="https://econsultancy.com/blog/64383-why-facebook-bought-whatsapp/">WhatsApp</a>, you can be pretty sure he’s going to be right.</p> <p>But where is instant messaging heading and what does this mean for marketers?<br></p><p><a href="https://econsultancy.com/blog/68301-instant-messaging-an-introduction-to-the-future-of-communication/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68175 2016-08-18T15:17:00+01:00 2016-08-18T15:17:00+01:00 Will Facebook’s artificial image creation solve our stock photo woes? Dr Janet Bastiman <p style="text-align: justify;"><strong>One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns. </strong></p> <p style="text-align: justify;">The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message. </p><p><a href="https://econsultancy.com/blog/68175-will-facebook-s-artificial-image-creation-solve-our-stock-photo-woes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67990 2016-06-24T11:26:03+01:00 2016-06-24T11:26:03+01:00 The week in digital (in five minutes) Ben Davis <p><strong>This week's digital news has veered from the salacious to the mundane.</strong></p> <p>But you must know all of it, lest you become suddenly irrelevant.</p> <p>Here you go...</p><p><a href="https://econsultancy.com/blog/67990-the-week-in-digital-in-five-minutes-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67916 2016-06-03T12:09:00+01:00 2016-06-03T12:09:00+01:00 The week in digital (in five minutes) Ben Davis <p><strong>It's your weekly digital roundup.</strong></p> <p>Everything you need to sound like you know what you're doing.</p><p><a href="https://econsultancy.com/blog/67916-the-week-in-digital-in-five-minutes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67719 2016-04-08T11:03:00+01:00 2016-04-08T11:03:00+01:00 Nest's termination of Revolv shows how IoT can sting consumers Ben Davis <p><strong>What does Google's closure of Revolv (the smart home hub) tell us about the potential pitfalls of the internet of things?</strong></p> <p>Let's stir things up a bit and look into the not-so-distant future.</p><p><a href="https://econsultancy.com/blog/67719-nest-s-termination-of-revolv-shows-how-iot-can-sting-consumers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67716 2016-04-08T01:01:00+01:00 2016-04-08T01:01:00+01:00 Customer experience (CX) in Manila: Trends, challenges & best practices Jeff Rajeck <p><strong>In our recent <a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-2016-digital-trends/">Quarterly Digital Intelligence Briefing 2016</a> marketers voted '<em>optimizing the customer experience'</em> as the most exciting opportunity open to them.</strong></p> <p>But how is optimizing customer experience (CX) going out there in the real world?  </p><p><a href="https://econsultancy.com/blog/67716-customer-experience-cx-in-manila-trends-challenges-best-practices/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67675 2016-03-28T13:00:00+01:00 2016-03-28T13:00:00+01:00 Six online advertising tactics set to rise Stephanie Carr <p><strong>Online budgets are getting bigger to more accurately reflect consumer behaviour, but so are ROI expectations.</strong></p> <p>And some new technologies which promise to bring us closer to our customer, arguably push us further away.</p> <p>How is the ad tech landscape changing in 2016? And what tactics can we expect to boom?</p><p><a href="https://econsultancy.com/blog/67675-six-online-advertising-tactics-set-to-rise/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67638 2016-03-14T10:21:00+00:00 2016-03-14T10:21:00+00:00 Seven tips for driving an emotional response to video marketing Jack Simpson <p><strong>The ability to <a href="https://econsultancy.com/blog/66656-eight-examples-of-effective-emotional-video-content">elicit emotions</a> in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content. </strong></p> <p>But the emotions people feel in response to particular video ads differs greatly across the world, and between different demographics such as age group and gender.    </p> <p>In this post I’m going to cover some key global trends in terms of emotional reactions to online video ads. </p><p><a href="https://econsultancy.com/blog/67638-seven-tips-for-driving-an-emotional-response-to-video-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67465 2016-02-01T14:51:00+00:00 2016-02-01T14:51:00+00:00 Data visualization: 14 jaw-dropping examples Jack Simpson <p><strong>Sounds like a <a href="https://econsultancy.com/blog/66631-20-banned-words-from-the-econsultancy-blog-and-their-alternatives">buzzword</a>, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way. </strong></p> <p>
The hope is that presenting <a href="https://econsultancy.com/reports/value-exchange-from-data">data</a> in this way will make it more engaging and easier to understand, so it’s particularly helpful in terms of speaking to clients or internal stakeholders.  </p> <p>With this in mind, I’ve brought together 14 of my favourite data visualization examples from across the web. </p><p><a href="https://econsultancy.com/blog/67465-data-visualization-14-jaw-dropping-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67438 2016-01-28T10:53:00+00:00 2016-01-28T10:53:00+00:00 What will impact Martech & Ad Tech trends in 2016? Glen Hartman <p><strong>The union between marketing technology and advertising technology is strengthening, like it or not. </strong></p> <p>I see two major meta-trends this year that are impacting technology and how marketers are going to apply it. </p><p><a href="https://econsultancy.com/blog/67438-what-will-impact-martech-ad-tech-trends-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67339 2016-01-22T15:18:09+00:00 2016-01-22T15:18:09+00:00 Three marketing trends to watch in 2016 Georges Berzgal <p><strong>Every year, marketing managers identify their primary areas of focus for the coming year. </strong></p> <p>At a macro level, the same topics come up again and again – personalisation, mobile and social.</p> <p>There’s a reason these three themes consistently keep recurring – their capabilities and their role in commerce marketing are continually evolving.</p><p><a href="https://econsultancy.com/blog/67339-three-marketing-trends-to-watch-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67397 2016-01-12T10:43:00+00:00 2016-01-12T10:43:00+00:00 Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016 Ashley Friedlein <p><strong>Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.</strong></p> <p>These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.</p> <p>And each year there seem to be a different number. </p><p><a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67356 2015-12-22T09:52:00+00:00 2015-12-22T09:52:00+00:00 Econsultancy's top 25 blog posts of 2015 Ben Davis <p><strong>Well, it's been a long year at Econsultancy Towers, and it's time to look at the most popular posts of 2015 (by page views).</strong></p> <p>Of course, evergreen content is what we aim for, so a large proportion of these articles will hopefully be relevant well into 2016.</p> <p>We hope you find them useful.</p><p><a href="https://econsultancy.com/blog/67356-econsultancy-s-top-25-blog-posts-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67308 2015-12-16T11:13:00+00:00 2015-12-16T11:13:00+00:00 15 crucial web design trends for 2016 & beyond Ben Davis <p><strong>Lots of publishers reveal their annual web design trends at the end of the year.</strong></p> <p>I thought I'd be different and conduct a meta-study, bringing you what I consider to be the most cogent predictions from across the web.</p> <p>Hopefully that means this is the only trends post you'll need this year. So, put your feet up and read on, as we explore the larger trends, to the finer detail.</p><p><a href="https://econsultancy.com/blog/67308-15-crucial-web-design-trends-for-2016-beyond/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67307 2015-12-09T12:10:00+00:00 2015-12-09T12:10:00+00:00 The biggest content marketing trends of 2015 Jack Simpson <p><strong>It’s almost the end of the year and it’s safe to say the massive C-word isn’t going away any time soon.</strong></p> <p>That's right, I’m talking about <a href="https://econsultancy.com/blog/66951-seven-golden-rules-for-content-marketing">content</a>. </p><p><a href="https://econsultancy.com/blog/67307-the-biggest-content-marketing-trends-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67272 2015-12-03T10:05:00+00:00 2015-12-03T10:05:00+00:00 What were the big SEO trends of 2015? Ben Davis <p><strong>It's as traditional (and as enjoyable) as Cliff Richard's Mistletoe and Wine.</strong> Yes, we're getting in there early with our annual trends roundups, beginning with SEO.</p> <p>We'll be featuring annual digests from many other digital channels over the coming weeks, as well as looking forward to 2016 with a few sage predictions.</p> <p>So, what was most noteworthy about SEO in 2015?</p><p><a href="https://econsultancy.com/blog/67272-what-were-the-big-seo-trends-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67261 2015-11-30T11:09:11+00:00 2015-11-30T11:09:11+00:00 What do 3,000 blog post titles reveal about digital marketing in 2015? Ben Davis <p><strong>I've taken every Econsultancy blog post title from 2014 and 2015 and created word clouds with them.</strong></p> <p>This is a very unscientific experiment, but not necessarily a meaningless one. Either way, it was fun.</p> <p>Though the resulting pictures may reveal more about the Econsultancy writers than the state of the industry, there are a few points of interest.</p><p><a href="https://econsultancy.com/blog/67261-what-do-3-000-blog-post-titles-reveal-about-digital-marketing-in-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67202 2015-11-17T15:24:00+00:00 2015-11-17T15:24:00+00:00 What's the future for big banks in a FinTech world? Martin Jordan <p><strong>There's a huge amount of hype flooding the web about new startup fintech companies and how they're going to change banking forever. </strong></p> <p>Could it be true? Are the days numbered for Britain's big four banking groups? Could they crush these upstarts before they get off the ground? Or is there a third way? </p><p><a href="https://econsultancy.com/blog/67202-what-s-the-future-for-big-banks-in-a-fintech-world/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67207 2015-11-17T11:10:00+00:00 2015-11-17T11:10:00+00:00 Am I being paid the right salary for a marketer? Ben Davis <p><strong>My boss emailed me today.</strong></p> <p>He said: '<em>Can you write up a quick post with a very prominent link to the salary survey. You can either A) write a straightforward promo, or B) try and spin it out into something more interesting by adding in a load of info about our marketing skills and job descriptions research</em>'.</p><p><a href="https://econsultancy.com/blog/67207-am-i-being-paid-the-right-salary-for-a-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67117 2015-10-29T16:10:00+00:00 2015-10-29T16:10:00+00:00 Analysing Amazon’s palliative approach to fake reviews Edwin Bos <p><strong>A couple of weeks ago, Amazon sued over 1,000 people</strong><strong> for posting fake reviews on its site.</strong> The defendants in question had offered their services on fiverr.com.</p> <p>But is Amazon addressing the symptoms, not the cause?</p><p><a href="https://econsultancy.com/blog/67117-analysing-amazon-s-palliative-approach-to-fake-reviews/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66909 2015-09-10T09:29:00+01:00 2015-09-10T09:29:00+01:00 Hotels, beacons and the race to the bottom Martin Jordan <p><strong>A hot topic of 2015 is <a href="https://econsultancy.com/blog/64492-what-are-ibeacons-and-why-they-might-change-marketing">beacons</a> and we're all excited, but what's the potential for beacons in hotels? </strong></p> <p>What could we marketers do to stop the consumer turning their back on them before we even begin? </p><p><a href="https://econsultancy.com/blog/66909-hotels-beacons-and-the-race-to-the-bottom/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66779 2015-08-21T14:50:00+01:00 2015-08-21T14:50:00+01:00 Five tool sets for scaling your freelance business into a full consultancy Jacob McMillen <p><strong>With freelance work slated to outpace full-time jobs by 2020, and with more than 53m Americans working on a freelance basis as of 2014, the opportunity is ripe for those interested in paving their own way.</strong></p><p><a href="https://econsultancy.com/blog/66779-five-tool-sets-for-scaling-your-freelance-business-into-a-full-consultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66833 2015-08-19T14:30:00+01:00 2015-08-19T14:30:00+01:00 Is user experience important for a higher Google ranking? Marcus Tober <p><strong>You would expect Google to reward web pages that provide a better user experience with a ranking advantage. So which parts of user experience are most important?   </strong></p><p><a href="https://econsultancy.com/blog/66833-is-user-experience-important-for-a-higher-google-ranking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66657 2015-07-06T10:47:00+01:00 2015-07-06T10:47:00+01:00 Need for speed: how to optimise website performance Danny Bluestone <p><strong>Website performance radically impacts our success, 64% of smartphone users expect websites to load in under four seconds.</strong></p> <p>However, average page weights are still on the rise. </p> <p>As marketers, website performance can seem utterly beyond our control. Here’s how to change that...</p><p><a href="https://econsultancy.com/blog/66657-need-for-speed-how-to-optimise-website-performance/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66575 2015-06-15T11:42:01+01:00 2015-06-15T11:42:01+01:00 Five golden rules when localising for international ecommerce Chloe McKenna <p><strong>Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion.</strong></p> <p>Failing to properly localise a website to be in line with local conventions will not only impact how users perceive a brand and feel about using a website, but ultimately effect how likely they are to buy from it at all.</p><p><a href="https://econsultancy.com/blog/66575-five-golden-rules-when-localising-for-international-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66302 2015-04-10T10:07:00+01:00 2015-04-10T10:07:00+01:00 How Black Friday stole Christmas Ben Stroud <p><strong>As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual. </strong></p> <p>But will the customer accept Black Friday as an excuse for poor website performance in future?</p><p><a href="https://econsultancy.com/blog/66302-how-black-friday-stole-christmas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66267 2015-04-01T11:40:00+01:00 2015-04-01T11:40:00+01:00 Mobile commerce: what have we learned after six years? Derek Eccleston <p><strong>Autumn 2015 will mark six years since the release of the first mobile sites from some of the UK’s top retail brands, but how has the mobile experience changed?</strong></p><p><a href="https://econsultancy.com/blog/66267-mobile-commerce-what-have-we-learned-after-six-years/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66055 2015-02-06T13:23:00+00:00 2015-02-06T13:23:00+00:00 Amazon and the age of personalised marketing Rohini Srihari <p><strong>Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another.  </strong></p> <p>The one that immediately comes to mind is Amazon, the juggernaut online retailer and the largest internet company in the US.</p> <p>The ‘response to buying suggestions’ that Amazon offers its customers is said to generate an additional 10% to 30% in revenue for the business.</p><p><a href="https://econsultancy.com/blog/66055-amazon-and-the-age-of-personalised-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66006 2015-01-27T11:18:58+00:00 2015-01-27T11:18:58+00:00 11 good or bad things that may or may not happen in digital marketing in 2015 Parry Malm <p><strong>Every year in January we are faced with a litany of <a href="https://econsultancy.com/blog/65990-three-digital-marketing-mega-trends-for-2015/">predictions for digital marketing</a>. </strong></p> <p>Some are interesting, some are right, and some are wrong, and the vast majority are re-stating what’s already happening. Which isn’t courageous or interesting.</p> <p>In this post, I’m going to bring out my inner soothsayer and make some bold, wild predictions on good or bad things that may or may not happen in 2015. </p> <p>The fence I’m sitting on comes at no extra cost. </p><p><a href="https://econsultancy.com/blog/66006-11-good-or-bad-things-that-may-or-may-not-happen-in-digital-marketing-in-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65929 2015-01-05T11:12:00+00:00 2015-01-05T11:12:00+00:00 20 ecommerce trends and predictions for 2015 Graham Charlton <p><strong>Just before Christmas I asked our expert panel of ecommerce professionals to look into their crystal balls and predict the trends that are likely to shape ecommerce in 2015. </strong></p> <p>Here are 20 such predictions, from mobile to multichannel...</p><p><a href="https://econsultancy.com/blog/65929-20-ecommerce-trends-and-predictions-for-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65727 2014-11-14T11:43:13+00:00 2014-11-14T11:43:13+00:00 Why global retailers are taking a multichannel approach Christian Arno <p><strong>Costco and Zara are two of the latest Western brands to open online stores in China via Alibaba’s Tmall marketplace. </strong></p> <p>They’re hoping to follow the success of companies such as Apple, Burberry and Marks &amp; Spencer which have used this route to reach millions of consumers. </p> <p>With ecommerce growing fast around the world, more British and American companies are shifting their focus overseas. And often marketplaces and other sales channels are the key to reaching a global audience.</p><p><a href="https://econsultancy.com/blog/65727-why-global-retailers-are-taking-a-multichannel-approach/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65388 2014-09-01T16:11:00+01:00 2014-09-01T16:11:00+01:00 What do search volumes reveal about trends in marketing and ecommerce? Ben Davis <p><strong>At the beginning of 2014, Ashley Friedlein rounded up some <a href="https://econsultancy.com/reports/digital-marketing-and-ecommerce-trends-and-predictions-for-2014">trends and predictions</a> for the year in digital marketing and ecommerce.</strong></p> <p>I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches.</p> <p>Do click through to the searches and see what else you can dig up.</p><p><a href="https://econsultancy.com/blog/65388-what-do-search-volumes-reveal-about-trends-in-marketing-and-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65202 2014-07-18T11:42:00+01:00 2014-07-18T11:42:00+01:00 10 trends that will impact your mobile commerce strategy Christopher Ratcliff <p><strong>Finally, mobile devices are at a stage where technology meets and occasionally exceeds the expectations of the consumer.</strong></p> <p>Although not every retailer is offering a flawless and <a href="https://econsultancy.com/blog/63928-20-beautiful-examples-of-persuasive-ecommerce-design">perfectly persuasive</a> conversion bonanza when it comes to a <a href="https://econsultancy.com/reports/mobile-commerce-compendium/">mobile commerce</a> experience, but most are now beginning to at least think ‘mobile first’ when it comes to ecommerce design.  </p> <p>Obviously the arguments for responsive or <a href="https://econsultancy.com/blog/64833-adaptive-web-design-pros-and-cons">adaptive design</a> can hardly be considered a trend as it’s a conversation that's been raging for a long while.</p> <p>So let's tale a look at some other recent trends that may impact an ecommerce team’s mobile strategy.</p><p><a href="https://econsultancy.com/blog/65202-10-trends-that-will-impact-your-mobile-commerce-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65171 2014-07-15T09:35:28+01:00 2014-07-15T09:35:28+01:00 Seven ways to improve your display advertising Robert Durkin <p><strong>Contrary to some reports, display advertising is alive and well. </strong></p> <p>However, marketers must rethink their approach if they want their online ads to drive engagement, clicks and conversion. </p><p><a href="https://econsultancy.com/blog/65171-seven-ways-to-improve-your-display-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>