Posts tagged with Trends

What were the biggest social media trends in 2017?

Next up in our look back at the year that was 2017, we’re talking social media.

With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.

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google analytics

Data & analytics trends in 2018: What do the experts predict?

It's been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about 'data as the new oil', and in their place are marketers actually talking about data science.

The catalyst for this has arguably been the 'AI summer', but there's much more to consider. Let's ask the experts what 2018 will have in store...

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What were the biggest ecommerce trends in 2017?

It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.

So, what were the biggest talking points?

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Five ways charities can encourage more online donations

Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.

But one industry isn’t seeing a big enough slice of that - the charity sector.

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fallacy

Digital fallacies we should forget in 2017

Digital moves fast and the tech press moves faster.

But which are the fallacies we must remind ourselves of in 2017?

Here are seven...

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Ecommerce in 2017: What do the experts predict?

What will be the biggest trends to hit the world of ecommerce next year?

With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.

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programmatic ecosystem

The future of programmatic: 2017 and beyond

2016 was certainly not a dull year for advertising.

There are still big questions to be answered about media agency practices, transparency and effectiveness.

All the while, adtech technology and data management becomes more sophisticated. So, what does 2017 and beyond have in store?

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Mobile marketing in 2017: Five expert predictions

What will 2017 mean for the world of mobile marketing?

Our experts have already outlined what they think are some of the biggest mobile trends of the past year, so now it’s time to look ahead to the next twelve months.

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What were the biggest ecommerce trends in 2016?

Next up in our series of yearly roundups, we’re looking at the year in ecommerce.

So, what were the biggest trends and talking points?

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2017

SEO trends in 2017: What do the experts predict?

What will 2017 bring for SEO?

Our experts have already weighed in on the biggest trends that happened in 2016, now they look to the future.

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Zazzle Media Programmatic Post

How programmatic out-of-home can aid influencer marketing campaigns

Content marketing as we know it has reached its peak, and things are about to change.

The quality of content being created is at its highest, but the syndication and effectiveness of the content has become the most bottlenecked area due to the vast amount of it.

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wechat

Instant messaging: An introduction to the future of communication

At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".

When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.

But where is instant messaging heading and what does this mean for marketers?

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