Posts tagged with Trends

Thinking digital: how has the internet revolutionised business?

Last week, Econsultancy published a new report in association with digital consultancy Blue LatitudeThe Impact of Digital Beyond Sales and Marketing: How Digital is Transforming Organisations. The report examines the impact of digital across the business and, consequently, how companies are managing organisational change as a result of changing trends in technology and customer behaviour. 

It is absolutely crucial for all business functions to understand this rapidly evolving environment, and with that in mind, this post summarises and explores the impact of digital channels across a range of business functions. 

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Innovation and changing consumer behaviour drives affiliate marketing growth

Affiliate marketing is thriving, with the sector expected to drive an estimated £4.62 billion in online retail sales during 2010 in the UK alone, according to Econsultancy's annual buyer's guide published last week.

It is important for publishers, merchants, networks and agencies alike to continue to innovate to add value to the customer journey and drive further growth in the sector. This post explores some of the latest trends in the industry covered in the report.

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Group shopping and the newest billion-dollar internet startup

Meet the newest billion-dollar internet startup: Groupon. Russian firm Digital Sky Technologies, which has provided big funding for other big startups in the social space, namely Facebook and Zynga, has led a $135m investment in the young but profitable Chicago-based startup. The valuation: a cool $1.2bn valuation, which some observers believe is still "cheap."

Groupon is attracting a lot of attention these days, and for good reason. The U.S.-based group shopping service has fueled a worldwide gold rush in the group shopping space.

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Superbrands need to improve search visibility

It’s no secret that a secondary objective for a large amount of search marketing activity is branding, yet the results show that a lot of well-recognised brands are failing to have a presence online, meaning that the space is occupied by competitors.

This is highlighted by new research from Epiphany, which challenges the accepted UK list of 'superbrands' by exploring their visibility within the search landscape.

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Twitter Trends go local

Twitter's Trending Topics list may or may not be useful to you. While they can often be helpful in spotting breaking news events and the hot topics of the day, they're also notoriously associated with spam.

In an effort to make them more relevant to users, Twitter yesterday rolled out Local Trends functionality for all Twitter users.

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Design, timing and social media key to email marketers in 2010: report

Although the global economy appears to be on the mend, smart companies are finding ways to get the most out of their marketing efforts. For many, maximizing mailing lists is a good way to do that. Email marketing showed strong growth in 2009 and according to several surveys, a sizable percentage of companies will either increase or maintain their email marketing budgets in 2010.

Where should they focus their investments? As part of email marketing solutions provider StrongMail's latest Email Breakthrough Report, a team of email marketing veterans reviewed hundreds of recent email campaigns and came up with a list of trends that email marketers should be looking at in early 2010.

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Social media: the best and worst of 2009

Social media growth continued to accelerate this year, with more brands integrating social channels into their marketing campaigns. There are some amazing examples of truly innovative, forward-thinking brands that have effectively used social media to connect with their customers, build engagement and create buzz. 

However, with just as many companies jumping on the proverbial bandwagon (in an arguably over-hyped space), it’s clear that some brands still “just do not get it".

Here we look back at some of the best (and worst) examples of social media in 2009.

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The year of mobile: fact or fiction?

Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth. 

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The future of digital marketing, according to the Twittersphere

One of our big annual events is taking place in less than three weeks. It’s called The Future of Digital Marketing and promises to be a thought-provoking day out.

In advance of the event we thought it would be good to ask some of our tuned-in Twitter followers for their insight. The response was great, with more than 50 people chiming in with suggestions, from Arabic bazaars to eyeball scanning to the colour puce.

So here’s what Team Twitter thinks is in store for the coming months and years...

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SME’s increasingly using Twitter to communicate

Econsultancy has recently been highlighting the many uses of Twitter, which is a customer service solution, a marketing platform, and a brand monitoring tool.

Now, new research from O2 has found that smaller businesses are quickly adopting this online medium.

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SXSW: "Be more interesting"

SXSW is one of the key events in the digital world, when the great and the good descend on Austin for 5 days of panels, conversations and parties.  This is my first trip to the event but according to SXSW old hands, this year is bigger than ever before (I can believe it, the list of talks is mind blowing).

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Improving results from SEO - what makes the biggest difference?

Where should companies focus their SEO efforts? This question is front-of-mind for me at the moment since from March, I'm the tutor of the new advanced SEO training course from Econsultancy.

It's also a good time to review this since I attended and spoke at Search Engine Strategies (SES) in London last week, so it was interesting to see which topics got the most attention, and SEO was certainly more popular than paid search.

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