Posts tagged with Triggered Email

email

How Wish uses 'aggressive' automated email in ecommerce

I reviewed the mobile UX of the Wish ecommerce app last week.

It's a platform for bargain hunters and uses lots of tactics to create a sense of urgency.

In the week since signing up, I have received seven automated emails (as well as a number of app notifications).

Let's have a look at Wish's approach.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Statistics include triggered email, showrooming, consumer attitudes to privacy, website usability, Instagram video and mobile advertising.

For more digital marketing stats, check out our Internet Statistics Compendium.

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email marketing

Triggered email open rates are four times higher than newsletters

Relevancy and context are a powerful combination of factors that can have a huge impact on the success of digital marketing campaigns.

A good example of this are triggered emails that are sent in response to a particular customer action or behaviour.

As one would probably expect, triggered emails have a far higher open rate than standard email newsletters.

Data from ExpertSender shows that the average open rate for triggered emails was consistently around 45% to 55% for the year to date, some four times higher compared to email newsletters which averaged around 10%.

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20 automated emails your customers won't delete

Ok, I can’t guarantee that all emails are opened, but triggered emails have been shown to dramatically increase open and click rate.

The creative has to be tested, and each business will have its own unique customer sensibilities. However, this list, provided by Responsys at its Interact 2013, is a great starting point from which to think about your own automated programmes.

I’ve added examples from around the Econsultancy blog.

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