Posts tagged with Trust

How can brands combat a lack of consumer trust?

New research suggests that today’s consumers are more distrustful than ever before. 

According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.

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Special bank charters could shake up the US fintech market

Fintech companies are already disrupting established financial services institutions in markets like banking and auto lending, but their future fortunes could be based in large part on government policy.

On that front, one of the biggest regulatory developments in years could be on the horizon in the United States.

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New data shows why digital is now critical to pharma

Bad news for pharma marketers: Physicians are becoming harder to reach.

According to data from global sales and marketing firm ZS, the number of physicians who will meet with at least 70% of the pharma sales reps who request a meeting has dropped to 44%, down from 46% a year ago and 80% in 2008.

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Chipotle launches a loyalty scheme to win customers back

The past year has been tough for Chipotle Mexican Grill.

After multi-state E. coli outbreaks infected dozens of customers, the high-flying American fast food chain fell back to earth and has been struggling to heal its brand and encourage consumers to stay loyal.

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The role of artificial intelligence in customer communications

Artificial Intelligence has been prominent in tech news recently, and was a hot topic at SXSW.

The technology has massive potential for use in customer communication, yet will it ever be able to completely replace the need for a human element?

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data

Data hoarding & consumer trust: are they mutually exclusive?

Remember all those 'data is the new oil' articles?

Well, to continue the tawdry analogy, is that oil burning with a clean flame?

Are companies using data to improve services for customers, or is it merely about advertising to them? And how will data brokerage and sharing need to change in the coming years?

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Nowhere to hide: new privacy rules demand new thinking in UX design

The cookie law. Wasn’t that a car crash? 

Ugly banners stuck on top of beautiful designs, obscuring functionality and doing nothing for anybody except forcing a pointless click to get it out the way and get busy living.

Whose fault was that? 

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New top-level domains struggle for recognition

Can't find a good .com domain for your company?

Thanks to new top-level domains, there is more opportunity than ever to find a catchy, highly-brandable domain name that's still available for registration.

But is using a new top-level domain instead of a .com domain a good idea? 

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Five ways to build trust with customers

In many markets, competition is fierce and customer loyalty seems harder and harder to develop.

One of the reasons: consumers are increasingly a sceptical lot.

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Spider-Man

Why trust is vital if brands are to make the most of consumer data

Anyone who has ever watched Spider-Man will know that with great power comes great responsibility.

Digital technology has given marketers access to an unfathomable amount of customer data, however it should be used in a responsible manner for risk of destroying consumer trust.

This is particularly important in our world of freemium products that rely on a value exchange of digital services in return for access to personal data.

A new Econsultancy/Acxiom report investigates consumer attitudes towards sharing their data with companies, revealing that opinion is split on whether brands can be trusted.

Only 6% of respondents in the Delivering Value in the Data Exchange Survey indicated that they had ‘a great deal of trust’ in companies to whom they provided data. 

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44 reasons why people don't trust your website

Why do people trust - or distrust - a website? What is it about the content, the design choices, or the usability of a website that makes it seem untrustworthy?

Last month I spotted this great thread on reddit, where people explained what makes them trust / distrust company websites. I thought I’d extract some of the suggestions, and a few quotes, and I’ve added a bunch of my own.

The usual caveats apply: all rules are there to be broken, and our own website needs to be improved.

No doubt there are a lot of other reasons, so by all means leave a comment below if I've missed something. 

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Why it's always good to share in our Big Data society

We are all sharing more data than ever before with other organisations in our emerging Big Data Society. Sharing lets us use our resources much more precisely and produce completely new services.

But misusing customer data risks destroying customer trust. Still, we all need that missing piece of the Big Data puzzle, so we all need to share more.  

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