Posts tagged with Turner

What marketers need to know about eSports

Professional sport is a multi-billion-dollar business and in the past several decades, brands have become an inseparable part of the market.

Numerous brands, from Nike to Red Bull, can even attribute much of their success to aligning themselves with the right sports, leagues, teams and athletes.

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Should social media be used for TV ratings?

A few years ago, skepticism about social media was rampant.

While skepticism remains, there does seem to be a general consensus amongst marketers and business executives that social media is important, even if it's still overhyped by some.

But just how important is social media? Can social media prolificacy, for instance, convince media buyers to buy ads for television programs that aren't killing it in the ratings department?

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