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Posts tagged with Tv

Britons spend 50 days a year online

The average British broadband user now spends around 50 days a year on the web, according to a new survey by YouGov.

General surfing was the most popular internet-based activity at an average seven hours and 54 minutes per week.

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Digital Bites - A Week In The Video Downloads Sector

LOVEFiLM's Craig Sullivan provides a weekly overview of the key news stories to emerge this week in the online video sector...

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Craig's digital video roundup

Here's LOVEFiLM's Craig Sullivan's weekly digest of the key news affecting the digital media sector.

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Sky launches broadband, triple play services

BSkyB has announced plans to roll out a broadband service, to be bundled alongside its pay-TV and newly relaunched ‘Sky Talk’ telephone service. Triple play, baby!

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The woes of ITV and TV Broadcasters – what can they learn from the Internet?

You cannot have missed the coverage in the media at the moment about the woes of ITV, and TV broadcasters more generally.

I used to work in TV and find it hard to feel much sympathy for Big Media, but what might the broadcasters learn from the world of the internet?

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YouTube and NBC jump into bed together

YouTube has settled a six-month dispute with NBC, after the TV network decided to relax and climb into bed with the video-sharing behemoth.

The turnaround is unbelievable, and a huge positive for YouTube. Some months ago NBC’s legal department forced YouTube to remove the 'Lazy Sunday' sketch, taken from NBC-owned Saturday Night Live. Like much of the content on YouTube, the clip was used without the permission of the copyright owner, in this case NBC.

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BBC to roll-out ads on websites

The BBC looks all set to introduce “low-key” advertising on its BBC Worldwide websites within a year, with a final decision on the matter due in the autumn after a further round of consumer research.

The announcement was made yesterday, when BBC Worldwide announced annual profits of almost £90m, up by around two-thirds on the previous year.

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Web 2.0 is changing the content battlefield

It used to be that there was this top down content pyramid in operation (operated by traditional media and the big online players), where the quantity and quality of news / content was controlled by relatively fewer organisations. 

This is changing rapidly, becoming flatter and more diverse (we’re not really interested in the why’s right now), which can either be seen as an opportunity or a threat. Organisations that embrace this change are going to benefit (think Murdoch buying MySpace), so the question then becomes how one capitalises on the opportunity...

Let's look at some of the key strategic issues to consider.

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Is the end of marketing really nigh?

In an FT opinion piece today, Maurice Saatchi, of all people, signals "The strange death of modern advertising" - the headline of an obituary for marketing.

Changing consumption habits brought about by an explosion in digital content, the breakdown of communal media consumption and the resulting erosion of attention spans are killing off the old-style industry, says the ad agency founder.

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