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It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering.
There is nothing sadder than reflecting on the earlier days of a community or service and complaining about how much things have changed.
So let’s just take it for granted that there’s an element of that in this but not dwell too much.
Instead, I’d like to focus on something more important: how you shake things up when the timeline that used to delight and inform you begins to feel saggy and boring.
Think of it like marriage-counselling for a tool that many of us spend more time with than our significant others.
(If you have your own tips, let me know.)
It was a dark dark day for marketers when Twitter bought TweetDeck and closed the old development path in favour of releasing a stripped back and simplified new version.
Since then, many have chosen to stick with the old download of TweetDeck available from sites like Old Apps, myself included. Others will have made the leap to HootSuite, thanks to its close 'column-based' similarity.
But these options leave you stuck in the past, clinging to a client that has buttons for sharing to Google Buzz and MySpace (!)
What hope is there on the horizon for a new tool that lets marketers post to and monitor different accounts quickly and easily from a native app?
Most news organizations get that social media is important. And while many are embracing it, in a lot of cases social media is still kept in a silo.
But Sky News is looking to change that. It plans to install the popular Twitter client Tweetdeck on all of its journalists' computers in an effort to encourage them to incorporate social media into their news gathering efforts.
I've just downloaded the newly released Tweetdeck for iPhone, which contains all the features of the desktop version, currently the best way to organise your Twitter activity.
Having used Twitterific for mobile tweeting before, I have been using Tweetie lately, but will Tweetdeck for iPhone convince me to abandon it?
I've just been working my way through a few Twitter emails from over the weekend, and deciding whether to follow people back or not.
Having initially followed the advice of Guy Kawasaki and automatically followed everyone who followed me, I have become more circumspect lately, to keep the content more relevant.
I also tend to make snap decisions, based on the bio, and the last few posts. Here are ten reasons not to follow people back...
While you might imagine that everybody in the world now uses Twitter, the reality is somewhat different.
Even in the internet industry there remains something of a Twitter vacuum. I have spoken to at least half a dozen people in the past few days who haven’t yet set up an account, for one reason or another.
I’m not saying Twitter is for everybody, or is right for all brands, but we find it useful and many of the people I’ve been talking to would benefit from using it.
So for the purposes of any further ‘how do you do it?’ discussions I thought it would be a good idea to explain how I (currently) use Twitter. There are of course a hundred ways of skinning a cat, and I’m quite sure that there are lots of far more advanced Twitterers out there, but this works for me...
There are lots of articles about how brands should use Twitter. They all give good sound advice to the budding corporate tweeter: listen before you dive in, have something relevant to say, or learn from cases like Motrin or Skittles.
This is all very generic though, so let me try to give you my random insights and observations as @guy1067, a corporate tweeter for Carphone Warehouse.
If you want to keep an eye on what is being said about your company / brand on the web, then searching Twitter is pretty essential nowadays.
Twitter is currently testing new versions of its search engine and it needs to, because the current version can be frustrating to use at times. There are plenty of third party Twitter search tools around though, so I've been trying out a few of them...
We live in a maelstrom of activity and invention. A new world we are evolving every day; some days more than others. We sometimes, perhaps more often than we'd like to think, get caught up in the hype or in the detail of what we do. We get stuck on definitions and fads, guidelines and best practice, manifestos and policies.
We also forget about the simple beauty of the medium we work in. This is a personal reflection, indulgent perhaps. But I make no concessions: it sometimes good to take a step backwards and reflect on what we've got now and what's in front of us.
Twitter, the popular microblogging service that has become a favorite social media marketing tool, has signed a term sheet to raise more venture capital money at a $250m valuation. That's according to a report published this weekend by TechCrunch.
Thus far, Twitter has raised approximately $20 million in funding. The dollar amount of the latest round is not yet known.