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This week's digital news has veered from the salacious to the mundane.
But you must know all of it, lest you become suddenly irrelevant.
Here you go...
Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?
According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.
Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.
Some you may have already read about, others will have passed you by.
N.B. Cats are included.
Eight months after full launch, it seems that Twitter is mothballing the Buy button.
The functionality is available at this time, but not for long, as Twitter is no longer developing the product.
The world is awash in content.
As recently detailed by Wired's David Pierce, Instagram's photo cache grows by 80m each day.
YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.
Last week, I looked at how the the Democratic presidential candidates are using social media to bolster their campaigns.
Yesterday, Donald Trump became the presumptive Republican nominee.
Here's how he has been using social media.
The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.
Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.
Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.
So what should brands looking to embrace livestreaming do to increase their chances of success?
Here are seven tips.
For the past two weeks nothing has occupied my mind as fixedly as the McDonald's Monopoly TV adverts.
The burger giant has generated an incredible amount of word-of-mouth in the UK simply by creating a rather confused, social TV campaign.
Why? And what, if anything, can we learn from it?
Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve.
Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).
I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success.
In spite of its recent travails Twitter remains one of the most popular social networks, and a new update could hasten its rise as a potent dark social channel.
This week, Twitter announced that it has added a Message button to tweets in an effort to make it easier to share them via DMs in the Twitter iOS and Android apps.
On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter.