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For weeks, rumors have been swirling that Twitter is a buy-out target.
The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter's share price to drop by 20%.
It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.
If, like me, you were lucky enough to be at the best event in the marketing and advertising industry this week, you may have hazy memories of the week's news.
Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.
Snapchat evolves, Twitter sells (?), Facebook is rapped by the Germans.
As ever, there's been plenty of digital news this week. Here's your handy roundup.
The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.
Here are the best bits you should catch up on...
You may have missed it, like I did, but Twitter last week added a DM button to its embed library of tweets, grids, timelines and other buttons.
It's not massive tech news, granted, but allowing people to DM you direct from your website could have advantages.
Here are five of them...
Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.
Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.
Here's what you missed...
The chatbots are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.
Here are five examples.
Professional social media is hard work.
Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.
The lack of universally accepted performance metrics, however, makes this difficult to do.
As we hurtle into the historically quiet month of August, I've taken a look back at what the main social developments were from July.
Kick back and read on!
This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.
From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.
Here I compare some of the best and worst brand tweets I've seen during Euro 2016 and the Copa America.
It's a simple but instructive comparison, showing that brands can't succeed on social simply by sponsoring an event.
This week's digital news has veered from the salacious to the mundane.
But you must know all of it, lest you become suddenly irrelevant.
Here you go...