I’m trying my best to sound literary in this post - the pseud’s headline, the confessional first line.
I was tweeted by an author this morning. The whole uplifting experience was enough to slap me in the face with the wet fish of Twitter’s usefulness to the author and publisher.
I thought suddenly, I should write this up for the blog! One of the great things about the blog is the opportunity it affords us to commit the bonne pensée to a medium slightly less fleeting than mere conversation.
The story is this: I was tweeted by an author and subsequently decided to buy her book. These things happened for a number of reasons.
I’ll detail the exchange and then discuss why this case study is symptomatic of Twitter’s use and usefulness.
The BBC and The Guardian are the most dominant UK news outlets in terms of the number of shares on Twitter, according to new data from PeerIndex.
UK Twitter users shared just over 4.2m articles from BBC News in January 2014, which apparently resulted in more than 100bn potential impressions of BBC content to Twitter users globally.
In comparison, content from The Guardian was shared 2.4m times via Twitter while The Telegraph came in third with 913,000 shares.
The research also shows the negative impact that paywalls have on social sharing, as The New York Times is the only paid-for online publications to make the top 10. For more on The NYT's business model, read our report on its recent native advertising trial.
What is Twitter’s favourite button for, exactly? What does it mean when somebody ‘favourites’ one of your tweets? When and why do you press the button?
There are a variety of reasons why people choose to ‘favourite’ tweets. In fact, I’ve identified 20 different reasons for doing so. If you’re anything like me you’ll use the button in a bunch of ways.
You can be sure that I’ve missed a few things out, so be sure to leave a comment if you use the button in yet another way.
So then, why do people press the favourite button?
Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your marketing planning for this channel?
In this post I'll explain six different ways in which you can make use of these simple tools to improve social campaign planning.
Twitter Analytics is made up of a few different dashboards, each with a specific use:
- Timeline activity: measures the activity of your tweets.
- Followers: looks at the interests, locations, and demographics of your followers.
- Twitter Cards: shows activity for each type of Twitter Card installed.
- Websites: provides real-time information about traffic from Twitter to your domains.
Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.
This is according to Socialbakers' Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.
Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.
However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.
UK based publisher DK has seen huge growth across all of its social channels thanks to its partnership with LEGO.
LEGO is of course one of the most beloved brands on the planet. This month has seen it completely dominate the marketing world with The LEGO Movie, a triumph of content marketing, and its current success is certainly due to its many licences and partnerships.
What success can your brand or company expect to achieve by aligning with the Danish toy company responsible for producing the largest population (albeit plastic) on Earth?
DK has revealed its before & after social media numbers from its campaign with LEGO from September 2013.
So Twitter has just rolled out its latest look, and if we are to believe the latest pictures of yet more testing, it could be 'goodbye, Twitter feed' and more 'hello, timeline'...
Could it be that the unmistakeable look of Twitter is to become a thing of the past?
Google+ has achieved 1.15bn users, but only 35% of those use are active monthly.
These figures come from We Are Social, after analysing the growth trends for Google+ year on year, globally and locally.
Is this data a damning insight into the general malaise around Google+ or is this merely reflective of general social media sign up trends?
One need only look at the trending topics on any given evening to know that Twitter is a popular tool for discussing television shows.
The network has become the go-to forum for reaction to TV programmes and is one of the few things that ensures people still watch live TV rather than relying on on-demand services.
However a new report suggests that Facebook may also be a popular talking shop for TV shows.
This is a topic we’ve previously discussed in articles looking at why Facebook can’t beat Twitter for social TV and a best practice post on driving live engagement.
But the new report suggests we may have been wrong to dismiss Facebook’s potential for TV chatter, with up to a quarter of the television audience posting content related to the show they are watching on Facebook.
Prince and 3RDEYEGIRL played another surprise show in London last night as part of their Hit N’ Run tour to promote the band’s new single and forthcoming album.
The gig in Shepherd’s Bush was announced on BBC Radio 6 early on Sunday morning which sent Twitter in a Prince-inspired frenzy.
The ‘guerilla’ shows are part of Prince’s policy of avoiding middlemen and traditional marketing channels to promote his gigs and new music releases.
Last week he played two surprise shows in Camden’s Electric Ballrooms following a closed press conference held in a friend’s flat in East London.