tag:econsultancy.com,2008:/blog/tags/twitter Posts tagged with "twitter" from the Econsultancy blog 2017-11-14T12:30:00+00:00 tag:econsultancy.com,2008:BlogPost/69583 2017-11-14T12:30:00+00:00 2017-11-14T12:30:00+00:00 What SME marketers need to know about Twitter Promote Mode Patricio Robles <p><strong>Twitter has unveiled a new ad offering dubbed Promote Mode that aims to help SME marketers advertise on Twitter.</strong></p> <p>Here's what SME marketers need to know about Promote Mode, which is currently in public beta.</p><p><a href="https://econsultancy.com/blog/69583-what-sme-marketers-need-to-know-about-twitter-promote-mode/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69575 2017-11-09T10:16:17+00:00 2017-11-09T10:16:17+00:00 How marketers can benefit from Twitter’s new 280 character format Tom Dibble <p><strong>Yes, you’re seeing double. Twitter now affords users 280 characters for their tweets, twice the previous 140-character count maximum.</strong></p><p><a href="https://econsultancy.com/blog/69575-how-marketers-can-benefit-from-twitter-s-new-280-character-format/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69162 2017-06-09T00:01:00+01:00 2017-06-09T00:01:00+01:00 Are there signs of hope for Twitter in Asia-Pacific? Jeff Rajeck <p><strong>Twitter has become a bit of punching bag for social media critics lately. User growth has stalled, revenues are down and many are starting to question its cultural relevance.</strong></p> <p>Here are some stats:</p><p><a href="https://econsultancy.com/blog/69162-are-there-signs-of-hope-for-twitter-in-asia-pacific/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69042 2017-04-28T11:15:00+01:00 2017-04-28T11:15:00+01:00 Driven by mobile, digital overtakes TV in US ad spend for the first time Patricio Robles <p><strong>The </strong><strong>Interactive Advertising Bureau (IAB) this week released <a href="https://www.iab.com/news/internet-advertising-revenue-first-time-ever-total-digital-ad-spend-hits-landmark-72-5-billion-2016/">its numbers for ad spend in the US in 2016</a>, and f</strong><strong>or the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads.</strong></p><p><a href="https://econsultancy.com/blog/69042-driven-by-mobile-digital-overtakes-tv-in-us-ad-spend-for-the-first-time/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68939 2017-03-28T15:01:42+01:00 2017-03-28T15:01:42+01:00 Five things to know about the possible Twitter subscription service Patricio Robles <p><strong>It only took <a href="https://econsultancy.com/blog/4447-15-desirable-features-for-twitter-pro/">eight some-odd years</a>, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering.</strong></p><p><a href="https://econsultancy.com/blog/68939-five-things-to-know-about-the-possible-twitter-subscription-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68685 2017-01-06T12:17:32+00:00 2017-01-06T12:17:32+00:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.</strong></p> <p>Redundancies feature heavily, as do airships and talking cars.</p><p><a href="https://econsultancy.com/blog/68685-all-the-digital-news-stories-you-missed-this-week-19/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68653 2016-12-21T14:00:00+00:00 2016-12-21T14:00:00+00:00 Social Quarterly Q4: How four platforms are combatting online abuse Nikki Gilliland <p><strong>A running theme in our latest Social Media Quarterly is how platforms are reducing harassment and increasing support for users online.</strong></p> <p>For more on this topic, and the very latest news and stats from the world of social media, you can download <a href="https://econsultancy.com/reports/social-quarterly-q4-2016/" target="_blank">the full report here</a>.</p><p><a href="https://econsultancy.com/blog/68653-social-quarterly-q4-how-four-platforms-are-combatting-online-abuse/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68552 2016-11-22T14:15:00+00:00 2016-11-22T14:15:00+00:00 Why Lidl's Xmas 'Social Price Drop' campaign is no turkey Nikki Gilliland <p><strong>No matter where you shop, Christmas tends to be a big old drain on the bank balance.</strong></p> <p>Lidl, the UK’s <a href="http://www.retailgazette.co.uk/blog/2016/03/lidl-still-holds-title-as-britains-fastest-growing-supermarket" target="_blank">fastest-growing supermarket</a>, has just launched a social campaign with this in mind. </p><p><a href="https://econsultancy.com/blog/68552-why-lidl-s-xmas-social-price-drop-campaign-is-no-turkey/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68541 2016-11-18T14:19:15+00:00 2016-11-18T14:19:15+00:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's digital news sees plenty from the world of social media, alongside a dose of alt-right controversy and some smashing results from China.</strong></p> <p>Elsewhere, we've seen gender updates from Tinder and a lovely Rube Goldberg recruitment video from AT&amp;T.</p> <p>Dive in.</p><p><a href="https://econsultancy.com/blog/68541-all-the-digital-news-stories-you-missed-this-week-13/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68518 2016-11-11T14:54:58+00:00 2016-11-11T14:54:58+00:00 Following Donald Trump's election, the war against algorithms has begun Patricio Robles <p><strong>Algorithms run the internet.</strong></p> <p>On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.</p><p><a href="https://econsultancy.com/blog/68518-following-donald-trump-s-election-the-war-against-algorithms-has-begun/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68464 2016-10-28T09:23:25+01:00 2016-10-28T09:23:25+01:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's tinder box of digital news has included Shakespeare, Slack, AI (as usual), Vine, a humongous acquisition and Donald Trump (as usual).</strong></p> <p>Why not read it while eating some seasonally-appropriate porridge with a topping of your choice?</p><p><a href="https://econsultancy.com/blog/68464-all-the-digital-news-stories-you-missed-this-week-11/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68362 2016-10-07T13:45:03+01:00 2016-10-07T13:45:03+01:00 What would a Twitter acquisition mean for marketers? Patricio Robles <p><strong>For weeks, rumors have been swirling that Twitter is a buy-out target.</strong></p> <p>The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter's share price to drop by 20%.</p> <p>It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.</p><p><a href="https://econsultancy.com/blog/68362-what-would-a-twitter-acquisition-mean-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68389 2016-10-07T11:43:52+01:00 2016-10-07T11:43:52+01:00 All the digital news stories you missed this week Ben Davis <p><strong>If, like me, you were lucky enough to be at the <a href="http://www.festivalofmarketing.com/welcome?utm_source=econsultancy&amp;utm_medium=blog&amp;utm_campaign=econ%20blog">best event in the marketing and advertising industry</a> this week, you may have hazy memories of the week's news.</strong></p> <p>Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.</p><p><a href="https://econsultancy.com/blog/68389-all-the-digital-news-stories-you-missed-this-week-8/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68354 2016-09-30T11:03:00+01:00 2016-09-30T11:03:00+01:00 All the digital news stories you missed this week Ben Davis <p><strong>Snapchat evolves, Twitter sells (?), Facebook is rapped by the Germans.</strong></p> <p>As ever, there's been plenty of digital news this week. Here's your handy roundup.</p><p><a href="https://econsultancy.com/blog/68354-all-the-digital-news-stories-you-missed-this-week-7/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68319 2016-09-23T11:41:27+01:00 2016-09-23T11:41:27+01:00 All the digital news stories you missed this week Ben Davis <p><strong>The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.</strong></p> <p>Here are the best bits you should catch up on...</p><p><a href="https://econsultancy.com/blog/68319-all-the-digital-news-stories-you-missed-this-week-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68251 2016-09-01T10:20:21+01:00 2016-09-01T10:20:21+01:00 Five reasons to use Twitter's new embeddable DM button Ben Davis <p><strong>You may have missed it, like I did, but Twitter last week added a DM button to its embed library of tweets, grids, timelines and other buttons.</strong></p> <p>It's not massive tech news, granted, but <a href="https://twittercommunity.com/t/announcing-the-message-button-for-websites/72784">allowing people to DM you direct from your website</a> could have advantages.</p> <p>Here are five of them...</p><p><a href="https://econsultancy.com/blog/68251-five-reasons-to-use-twitter-s-new-embeddable-dm-button/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68204 2016-08-19T10:29:29+01:00 2016-08-19T10:29:29+01:00 All the digital news stories you missed this week Ben Davis <p><strong>Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.</strong></p> <p>Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.</p> <p>Here's what you missed...</p><p><a href="https://econsultancy.com/blog/68204-all-the-digital-news-stories-you-missed-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68046 2016-08-18T14:15:04+01:00 2016-08-18T14:15:04+01:00 Five pioneering examples of how brands are using chatbots Patricio Robles <p><strong>The <a href="https://econsultancy.com/blog/67894-what-are-chatbots-and-why-should-marketers-care">chatbots</a> are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.</strong></p> <p>Here are five examples.</p><p><a href="https://econsultancy.com/blog/68046-five-pioneering-examples-of-how-brands-are-using-chatbots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68150 2016-08-16T01:01:00+01:00 2016-08-16T01:01:00+01:00 Social media metrics: Outputs, outtakes, & outcomes Jeff Rajeck <p><strong>Professional social media is hard work.</strong>  </p> <p>Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.</p> <p>The lack of universally accepted performance metrics, however, makes this difficult to do.</p><p><a href="https://econsultancy.com/blog/68150-social-media-metrics-outputs-outtakes-outcomes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68146 2016-08-05T14:47:00+01:00 2016-08-05T14:47:00+01:00 The top social media stories from July 2016 Andrew Chrysostom <p><strong>As we hurtle into the historically quiet month of August, I've taken a look back at what the main social developments were from July.</strong></p> <p>Kick back and read on!</p><p><a href="https://econsultancy.com/blog/68146-the-top-social-media-stories-from-july-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68049 2016-07-08T16:41:02+01:00 2016-07-08T16:41:02+01:00 All the week's digital news (in five minutes) Ben Davis <p><strong>This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.</strong></p> <p>From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.</p><p><a href="https://econsultancy.com/blog/68049-all-the-week-s-digital-news-in-five-minutes-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68032 2016-07-04T15:23:11+01:00 2016-07-04T15:23:11+01:00 Copa100 and Euro 2016: The best and the worst brands on social Ben Davis <p><strong>Here I compare some of the best and worst brand tweets I've seen during Euro 2016 and the Copa America.</strong></p> <p>It's a simple but instructive comparison, showing that brands can't succeed on social simply by sponsoring an event.</p><p><a href="https://econsultancy.com/blog/68032-copa100-and-euro-2016-the-best-and-the-worst-brands-on-social/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67990 2016-06-24T11:26:03+01:00 2016-06-24T11:26:03+01:00 The week in digital (in five minutes) Ben Davis <p><strong>This week's digital news has veered from the salacious to the mundane.</strong></p> <p>But you must know all of it, lest you become suddenly irrelevant.</p> <p>Here you go...</p><p><a href="https://econsultancy.com/blog/67990-the-week-in-digital-in-five-minutes-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67929 2016-06-08T14:52:00+01:00 2016-06-08T14:52:00+01:00 Does app data suggest we are nearing peak social? Patricio Robles <p><strong>Much has been made of the fact that Snapchat <a href="http://www.bloomberg.com/news/articles/2016-06-02/snapchat-passes-twitter-in-daily-usage">reportedly now has more daily active users than Twitter</a>, but is overall usage of all social apps peaking?</strong></p> <p>According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be <em>yes</em>.</p><p><a href="https://econsultancy.com/blog/67929-does-app-data-suggest-we-are-nearing-peak-social/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67890 2016-05-27T11:37:41+01:00 2016-05-27T11:37:41+01:00 The 11 most interesting stories in digital this week Ben Davis <p><strong>Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.</strong></p> <p>Some you may have already read about, others will have passed you by.</p> <p>N.B. Cats are included.</p><p><a href="https://econsultancy.com/blog/67890-the-11-most-interesting-stories-in-digital-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67887 2016-05-26T10:18:00+01:00 2016-05-26T10:18:00+01:00 Twitter ditches its Buy button, puts focus on retargeting Ben Davis <p><strong>Eight months after full launch, it seems that Twitter is mothballing the Buy button.</strong></p> <p>The functionality is available at this time, but not for long, as Twitter is no longer developing the product.</p><p><a href="https://econsultancy.com/blog/67887-twitter-ditches-its-buy-button-puts-focus-on-retargeting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67818 2016-05-11T15:11:51+01:00 2016-05-11T15:11:51+01:00 Content is king, but for brands, there's too much of it Patricio Robles <p><strong>The world is awash in content. </strong></p> <p>As <a href="http://www.wired.com/2016/04/youtube-app-redesign-recommendations/">recently detailed by</a> Wired's David Pierce, Instagram's photo cache grows by 80m each day.</p> <p>YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.</p><p><a href="https://econsultancy.com/blog/67818-content-is-king-but-for-brands-there-s-too-much-of-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67779 2016-05-04T14:55:23+01:00 2016-05-04T14:55:23+01:00 How Donald Trump is using social media Patricio Robles <p><strong>Last week, I looked at <a href="https://econsultancy.com/blog/67780-how-the-democratic-presidential-candidates-are-using-social-media/">how the the Democratic presidential candidates are using social media</a> to bolster their campaigns.</strong></p> <p>Yesterday, Donald Trump became the presumptive Republican nominee.</p> <p>Here's how he has been using social media.</p><p><a href="https://econsultancy.com/blog/67779-how-donald-trump-is-using-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67780 2016-04-26T15:45:06+01:00 2016-04-26T15:45:06+01:00 How the Democratic presidential candidates are using social media Patricio Robles <p><strong>The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates <a href="https://econsultancy.com/blog/66728-social-media-and-the-2016-us-election-can-anyone-follow-obama">are actively using social media</a> to rally support.</strong></p> <p>Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.</p><p><a href="https://econsultancy.com/blog/67780-how-the-democratic-presidential-candidates-are-using-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67712 2016-04-13T11:35:52+01:00 2016-04-13T11:35:52+01:00 Seven helpful tips for livestreaming success Patricio Robles <p><strong>Brands like BMW, Southwest Airlines, Target and GE are <a href="http://www.ft.com/intl/cms/s/0/f525b21c-f21e-11e5-aff5-19b4e253664a.html">increasingly experimenting with livestreaming</a>, and some believe the medium will become an important part of the digital video marketing mix.</strong></p> <p>So what should brands looking to embrace livestreaming do to increase their chances of success?</p> <p>Here are seven tips.</p><p><a href="https://econsultancy.com/blog/67712-seven-helpful-tips-for-livestreaming-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67725 2016-04-11T15:15:00+01:00 2016-04-11T15:15:00+01:00 McDonald's provides a new template for so-bad-it's-good TV adverts Ben Davis <p><strong>For the past two weeks nothing has occupied my mind as fixedly as the McDonald's Monopoly TV adverts.</strong></p> <p>The burger giant has generated an incredible amount of word-of-mouth in the UK simply by creating a rather confused, social TV campaign.</p> <p>Why? And what, if anything, can we learn from it?</p><p><a href="https://econsultancy.com/blog/67725-mcdonald-s-provides-a-new-template-for-so-bad-it-s-good-tv-adverts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67721 2016-04-08T14:00:26+01:00 2016-04-08T14:00:26+01:00 How three top betting sites handle social content Jack Simpson <p><strong>Social content is – or at least should be – entirely driven by a brand’s <a href="https://econsultancy.com/blog/67268-how-to-achieve-the-right-tone-of-voice-for-your-brand">tone of voice</a>. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. </strong></p> <p>Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  </p> <p>I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. </p><p><a href="https://econsultancy.com/blog/67721-how-three-top-betting-sites-handle-social-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67711 2016-04-07T14:45:00+01:00 2016-04-07T14:45:00+01:00 Is Twitter becoming a dark social channel? Patricio Robles <p><strong>In spite of its recent travails Twitter remains one of the most popular social networks, and a new update could hasten its rise as a potent <a href="https://econsultancy.com/blog/67529-the-rise-of-dark-social-everything-you-need-to-know">dark social</a> channel.</strong></p> <p>This week, Twitter announced that it has added a Message button to tweets in an effort to make it easier to share them via DMs in the Twitter iOS and Android apps.</p><p><a href="https://econsultancy.com/blog/67711-is-twitter-becoming-a-dark-social-channel/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67715 2016-04-06T15:16:31+01:00 2016-04-06T15:16:31+01:00 10 of the best social campaigns & stories from March 2016 Jack Simpson <p><strong>With two significant events in the form of <a href="https://econsultancy.com/blog/67642-how-brands-celebrated-international-women-s-day-2016">International Women’s Day</a> and <a href="https://econsultancy.com/blog/67678-a-pun-free-roundup-of-excellent-easter-marketing-campaigns">Easter</a>, last month was an exciting one for social campaigns. </strong></p> <p>On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. </p><p><a href="https://econsultancy.com/blog/67715-10-of-the-best-social-campaigns-stories-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67710 2016-04-06T14:03:00+01:00 2016-04-06T14:03:00+01:00 Twitter's NFL deal: five questions we're asking Ben Davis <p><strong>Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.</strong></p> <p>Here are some thoughts on the deal and what it means for both parties.</p><p><a href="https://econsultancy.com/blog/67710-twitter-s-nfl-deal-five-questions-we-re-asking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67678 2016-03-29T09:58:07+01:00 2016-03-29T09:58:07+01:00 A pun-free roundup of excellent Easter marketing campaigns Jack Simpson <p><strong>Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash. </strong></p> <p>I thought I’d look at some of my favourite <a href="https://econsultancy.com/blog/67587-how-thorntons-uses-content-marketing-to-gain-an-edge-at-easter">Easter campaigns</a> from the past while also looking at some of the better ones from 2016 so far.</p><p><a href="https://econsultancy.com/blog/67678-a-pun-free-roundup-of-excellent-easter-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67677 2016-03-24T11:33:37+00:00 2016-03-24T11:33:37+00:00 Top 10 digital marketing stats of the week Jack Simpson <p><strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/">Stats</a> on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?</strong></p> <p>No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: </p><p><a href="https://econsultancy.com/blog/67677-top-10-digital-marketing-stats-of-the-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67673 2016-03-23T14:15:41+00:00 2016-03-23T14:15:41+00:00 Eight intriguing US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another edition of our US <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up – arguably the most hotly anticipated thing on the internet. </strong></p> <p>This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.</p><p><a href="https://econsultancy.com/blog/67673-eight-intriguing-us-digital-marketing-stats-from-the-past-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67667 2016-03-23T12:27:24+00:00 2016-03-23T12:27:24+00:00 Is raw candor a good or bad thing in social media? Patricio Robles <p><strong>It's social media best practice: be authentic and honest.</strong></p> <p>But when it comes to telling your followers what they probably don't want to hear, is there such a thing as too much candor?</p><p><a href="https://econsultancy.com/blog/67667-is-raw-candor-a-good-or-bad-thing-in-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67671 2016-03-23T10:02:00+00:00 2016-03-23T10:02:00+00:00 11 of the most memorable 'brand' #hashtags of all time Jack Simpson <p><strong>Twitter celebrated its 10th birthday this week, and <a href="https://econsultancy.com/blog/67496-what-the-hell-is-going-on-with-twitter">despite all its problems</a> it has arguably become as important a technical feature of society as the TV or the telephone. </strong></p> <p>Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.  </p> <p>In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years. </p><p><a href="https://econsultancy.com/blog/67671-11-of-the-most-memorable-brand-hashtags-of-all-time/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67669 2016-03-22T10:02:00+00:00 2016-03-22T10:02:00+00:00 What brands can learn from Chipotle’s Twitter fiasco Jack Simpson <p><strong>Bad news for Chipotle last week, as a judge ruled it was at fault for firing an employee who tweeted a negative comment about working there. </strong></p> <p>But while the fajita-flogger might not be happy about the situation, I think brands could certainly learn a few things at the expense of Chipotle’s misery.</p><p><a href="https://econsultancy.com/blog/67669-what-brands-can-learn-from-chipotle-s-twitter-fiasco/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67656 2016-03-17T09:28:00+00:00 2016-03-17T09:28:00+00:00 Instagram is shaking up its feed with an algorithm: what brands need to know Patricio Robles <p><strong>Brands could find that their efforts to market to users on Instagram are about to get more complicated.</strong></p> <p>On Tuesday, the popular social photo and video sharing service, which Facebook acquired in 2012, announced that it will be moving away from chronologically-ordered user feeds.</p> <p>Instead, it will start employing an algorithm that aims to determine which content is most likely to be of interest to each user.</p><p><a href="https://econsultancy.com/blog/67656-instagram-is-shaking-up-its-feed-with-an-algorithm-what-brands-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67647 2016-03-15T14:16:09+00:00 2016-03-15T14:16:09+00:00 Nine incredibly helpful influencer marketing tools Jack Simpson <p><strong>One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience. </strong></p> <p>But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?</p> <p>Amazingly, 84% of marketers in <a href="https://econsultancy.com/blog/67443-eight-influencer-marketing-stats-for-fashion-beauty-brands">a recent Econsultancy and Fashion &amp; Beauty Monitor survey</a> say they carry out influencer research manually. </p><p><a href="https://econsultancy.com/blog/67647-nine-incredibly-helpful-influencer-marketing-tools/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67621 2016-03-08T15:21:02+00:00 2016-03-08T15:21:02+00:00 Is Twitter getting too noisy for high-profile users? Patricio Robles <p><strong>Celebrities and athletes often turn to Twitter to interact with their fans, but for one of the National Basketball Association's biggest stars the popular platform became too noisy.</strong></p> <p>As his following grew into the millions, Stephen Curry of the Golden State Warriors started using Twitter less and less, something his former university roommate, Bryant Barr, noticed.</p><p><a href="https://econsultancy.com/blog/67621-is-twitter-getting-too-noisy-for-high-profile-users/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67624 2016-03-08T14:35:00+00:00 2016-03-08T14:35:00+00:00 Eight exciting US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another dose of our regular US <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up. Some say it is even more eagerly anticipated than the Presidential Election. </strong> </p> <p>This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more. </p><p><a href="https://econsultancy.com/blog/67624-eight-exciting-us-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67603 2016-03-07T14:03:00+00:00 2016-03-07T14:03:00+00:00 What marketers need to know about Facebook's livestreaming push Patricio Robles <p><strong>With Facebook Live, the world's largest social network has entered the <a href="https://econsultancy.com/blog/67325-11-pivotal-social-media-trends-for-2016">live-streaming</a> space in a big way.</strong></p> <p>As with most new Facebook product launches, there are many considerations for brands and marketers.</p> <p>Here's what they should know about Live.</p><p><a href="https://econsultancy.com/blog/67603-what-marketers-need-to-know-about-facebook-s-livestreaming-push/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67604 2016-03-07T10:21:00+00:00 2016-03-07T10:21:00+00:00 What’s the point of social media for luxury brands? Chris Bishop <p><strong>Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance.  </strong></p> <p>At the same time, brands who performed well in the WOM arena were making less impact in social media.</p><p><a href="https://econsultancy.com/blog/67604-what-s-the-point-of-social-media-for-luxury-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67601 2016-03-03T10:31:12+00:00 2016-03-03T10:31:12+00:00 10 of the best social campaigns & stories from February 2016 Jack Simpson <p><strong>It was February last month, which meant Valentine’s Day and <a href="https://econsultancy.com/blog/67511-why-the-super-bowl-50-commercials-were-social-media-failures">Super Bowl campaigns</a> were high on the agenda for brands. </strong></p> <p>I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis. </p><p><a href="https://econsultancy.com/blog/67601-10-of-the-best-social-campaigns-stories-from-february-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67579 2016-03-02T14:02:00+00:00 2016-03-02T14:02:00+00:00 Why do law firms use Twitter as just a press release distribution system? Ben Davis <p><strong>I conducted a little experiment.</strong></p> <p>I looked at the Twitter accounts of the UK's top 10 law firms and scrolled down the list of 'tweets and replies' to see which firms engage directly with other users.</p> <p>All 10 accounts offered a combined total of just two tweet replies in 2016. Why?</p><p><a href="https://econsultancy.com/blog/67579-why-do-law-firms-use-twitter-as-just-a-press-release-distribution-system/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67590 2016-02-29T15:06:37+00:00 2016-02-29T15:06:37+00:00 Can targeted social ads help pharma overcome drug pricing controversy? Patricio Robles <p><strong>Pharma companies <a href="https://econsultancy.com/blog/67131-pharma-s-mobile-social-efforts-aren-t-as-healthy-as-they-should-be">are not doing a great job at reaching physicians through social</a>, and their ability to advertise to consumers <a href="https://econsultancy.com/blog/67227-ban-on-consumer-ads-could-make-pharma-s-digital-shortcomings-more-costly">could be eliminated</a> in the US if the American Medical Association (AMA) has its way.</strong></p> <p>But the pharmaceutical industry's largest trade group, the Pharmaceutical Research and Manufacturers of America (PhRMA), isn't targeting physicians or consumers in what could be its most important ad campaign.</p><p><a href="https://econsultancy.com/blog/67590-can-targeted-social-ads-help-pharma-overcome-drug-pricing-controversy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>