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The chatbots are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.
Here are five examples.
Professional social media is hard work.
Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.
The lack of universally accepted performance metrics, however, makes this difficult to do.
As we hurtle into the historically quiet month of August, I've taken a look back at what the main social developments were from July.
Kick back and read on!
This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.
From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.
Here I compare some of the best and worst brand tweets I've seen during Euro 2016 and the Copa America.
It's a simple but instructive comparison, showing that brands can't succeed on social simply by sponsoring an event.
This week's digital news has veered from the salacious to the mundane.
But you must know all of it, lest you become suddenly irrelevant.
Here you go...
Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?
According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.
Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.
Some you may have already read about, others will have passed you by.
N.B. Cats are included.
Eight months after full launch, it seems that Twitter is mothballing the Buy button.
The functionality is available at this time, but not for long, as Twitter is no longer developing the product.
The world is awash in content.
As recently detailed by Wired's David Pierce, Instagram's photo cache grows by 80m each day.
YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.
Last week, I looked at how the the Democratic presidential candidates are using social media to bolster their campaigns.
Yesterday, Donald Trump became the presumptive Republican nominee.
Here's how he has been using social media.
The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates are actively using social media to rally support.
Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.