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It's social media best practice: be authentic and honest.
But when it comes to telling your followers what they probably don't want to hear, is there such a thing as too much candor?
Twitter celebrated its 10th birthday this week, and despite all its problems it has arguably become as important a technical feature of society as the TV or the telephone.
Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.
In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years.
Bad news for Chipotle last week, as a judge ruled it was at fault for firing an employee who tweeted a negative comment about working there.
But while the fajita-flogger might not be happy about the situation, I think brands could certainly learn a few things at the expense of Chipotle’s misery.
Brands could find that their efforts to market to users on Instagram are about to get more complicated.
On Tuesday, the popular social photo and video sharing service, which Facebook acquired in 2012, announced that it will be moving away from chronologically-ordered user feeds.
Instead, it will start employing an algorithm that aims to determine which content is most likely to be of interest to each user.
One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience.
But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?
Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually.
Celebrities and athletes often turn to Twitter to interact with their fans, but for one of the National Basketball Association's biggest stars the popular platform became too noisy.
As his following grew into the millions, Stephen Curry of the Golden State Warriors started using Twitter less and less, something his former university roommate, Bryant Barr, noticed.
Welcome to another dose of our regular US digital marketing stats round-up. Some say it is even more eagerly anticipated than the Presidential Election.
This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more.
With Facebook Live, the world's largest social network has entered the live-streaming space in a big way.
As with most new Facebook product launches, there are many considerations for brands and marketers.
Here's what they should know about Live.
Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance.
At the same time, brands who performed well in the WOM arena were making less impact in social media.
It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands.
I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis.
I conducted a little experiment.
I looked at the Twitter accounts of the UK's top 10 law firms and scrolled down the list of 'tweets and replies' to see which firms engage directly with other users.
All 10 accounts offered a combined total of just two tweet replies in 2016. Why?
Pharma companies are not doing a great job at reaching physicians through social, and their ability to advertise to consumers could be eliminated in the US if the American Medical Association (AMA) has its way.
But the pharmaceutical industry's largest trade group, the Pharmaceutical Research and Manufacturers of America (PhRMA), isn't targeting physicians or consumers in what could be its most important ad campaign.