This week, Liz Heron revealed WSJ's five steps to social media success in an interview with Abigail Edge on Journalism.co.uk.
In just two years since emerging media editor Liz Heron joined, WSJ saw an increase of 235% followers on Twitter and 375% followers on Facebook.
It all seemed like pretty sound advice and I thought it was worth sharing here.
Rather than just repeat her advice verbatim though, I'm going to use some of her quotes as jumping of points to show actual examples of the WSJ social media strategy.
The venerable financial news institution achieved over 4m Twitter followers last weekend and its Facebook page is edging closer to achieving 2m Likes.
For what could be considered a niche publication, this is an incredible achievement. How about the competition though? These numbers may not mean much without comparison...
In the UK there's the Financial Times, which has 1.75m Twitter followers and 1.2m Likes for its Facebook page.
Back in New York there's Bloomberg News offering a similar finance based news service. It has 1.3m Twitter followers and just 444,000 Likes on Facebook.
Clearly The Wall Street Journal is doing something right.
The best marketing in the moment is almost enough to cheer up commute-weary Londoners today.
I've rounded up 10 brands that have used Twitter, Vine or email to market in the moment and try to make the most out of the London Underground strike action.
If you've seen any more, do add them to the comments below.
It's a treacherous place out there on the internet.
One misstep and you could be the unwitting victim of a phishing scam.
One erroneous ecommerce visit could lead to an accidental purchase of goods or services you didn't want because the 'buy it now' button is far too ambiguous for our tiny brains to handle.
One innocent search for 'who is Kim Kardashian' can lead you directly to the Mail Online.
Again. It's a treacherous place out there.
If only there was a safe harbour. An area cordoned off from the scammers, the tricksters and the muck-rakers. A place you can be guaranteed nothing but high quality entertainment and useful information provided by the most ethically minded curators.
Well until that place is found, you'll just have to make do with this…
Here's the lastest stat: Pinterest’s Pin it button overtakes the Facebook Like on product pages. Another day, another report hammering a couple more nails into the Facebook coffin.
There’s a point where announcing the ‘death of Facebook’ feels more sensationalist than actual fact. Let’s take a glance at some of the most recent negative reports from the last couple of weeks.
Pinterest overtakes Facebook for UK referral revenue, this comes from Adobe’s own social intelligence report from Q4 2013.
Facebook remains top for social referral traffic globally, states the Q4 2013 Shareaholic report in a more positive tone, however according to Adobe, Pinterest is quickly catching up and is likely to overtake Facebook for referral revenue in the USA this year.
The level of active Facebook usage fell by 3% in the second half of 2013, states the latest GWI social report, with the gap between Facebook and it rivals narrowing year-on year.
These are just the three reports we’ve covered on the blog so far, each with their own tang of negativity. Please feel free to scour the internet for further pessimistic reading.
8th Bridge has joined doomsayers with its Social Commerce IQ Retail 2013 report, in which 872 brands are analysed for their effective use of social commerce. The results are mixed for Facebook. This is where the opening Pinterest Pin it stat derives.
Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of traffic to retail sites in Q4 2013 with revenue-per-visit (RPV) increasing across all social channels.
However, Pinterest is taking swift advantage of Facebook’s slowing growth by achieving a 50% quarter-over-quarter increase in RPV.
That’s not to say that Facebook didn’t end 2013 in a big way. In fact it broke multiple records as per usual.
These findings come from Adobe’s recently released social intelligence report for Q4 2013. The report reveals an otherwise massive end of year for Facebook with click-through-rate (CTR) up 365% year-over-year and 41% quarter-over-quarter.
This follows another recent report from Kenshoo revealing that Facebook ads drove a 60% increase in sales revenue in the same quarter.
However, as stated at the top of the page, things are certainly not all rosy for Facebook, with other social media networks asserting their positions and overtaking Facebook in key areas.
Let’s take a closer look at the report.
In recent months there have been several reports that Facebook is a dying network that can’t stem the flood of teens leaving it for instant messaging apps.
However last week we published data which showed that Facebook is still hugely popular among all demographics, particularly on mobile, and now a separate report shows that Facebook is still easily the most important social network for referral traffic.
The data from Shareaholic examines the breakdown of overall referral traffic for more than 200,000 websites in Q4 2013.
Facebook easily comes out on top with an average of 13.8% of overall referral traffic, followed by Pinterest on 4.3%.
Twitter was third for social referrals with 1.1% in Q4, while Google+ came last with just 0.05%.
Nobody wants to tweet in a vacuum. We all want to know that someone out there is listening and enjoying what we have to say.
Admittedly that isn’t the best business case for increasing your amount of Twitter followers, but it is one of a number of reasons for wanting to attract more people to your feed.
A more pressing reason is that more followers means more exposure and better brand awareness, which in turn can lead to increased sales and revenue.
So to help you to boost your follower count I’ve come up with nine relatively simple tips that will help make you more popular on Twitter.
No single one of these tips will work as a golden bullet for your Twitter strategy - it’s not as easy as that unfortunately.
Instead you need to work at creating an interesting Twitter feed so people will want to follow and interact with you. That’s an ongoing process that takes time and effort, but these tips will at least give you a helping hand in the right direction.
If that doesn’t sounds like your kind of thing, you can always just go and buy a load of fake followers from a dodgy website somewhere, though that won’t really help your business.
Here are some of the most interesting digital marketing statistics we saw last week.
Statistics include the efficacy of Facebook ads, business opportunities in 2014, Google's product listing ads (PLAs), alternative payment methods and the top reasons that websites are losing sales.
For more digital marketing stats, check out our Internet Statistics Compendium.
Audiences for brands grew by 20% in Q4 2013 and brand tweets that included pictures and content links generated the most engagement.
During Q4 2013, the top 100 brands according to Interbrand averaged 210 engagements per tweet when they added a picture link.
This comes from the latest research by Simply Measured, analysing the Twitter activity of brands listed in the Interbrand 100, compared with the Forbes 100 Best Small Companies in America.
Here’s a look at the research along with some recommendations for brands on how to increase their engagement.
Despite reports suggesting that teens have been deserting Facebook in their thousands, a new study into global social media usage shows that the network is still in good health.
While the level of active usage fell by 3% in the second half of 2013, Facebook is still hugely popular among all demographics and has actually increased the audience size for its apps.
The GWI Social report shows that Facebook remains the most popular social network in terms of global account ownership (83%), active usage (49%) and visit frequency (56% of users log in more than once a day).
In terms of account numbers Facebook is followed by YouTube (59%), Google+ (58%) and Twitter (51%), all three of which saw increasing membership during 2013. Facebook still remains someway ahead of this pack, but the gap has been narrowing.