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Posts tagged with Twitter

Our 10 favourite digital marketing stats from the past week

Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’ 

So turn up that screen brightness, put your glasses back on and let’s do this thing. 

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The three biggest challenges in influencer marketing

The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why.

It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. 

But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor. 

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Private messaging is social's next big ad frontier

Messaging is one of the hottest social channels today, but it's also one that's hard for businesses and marketers to access.

That could, however, be changing.

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10 excellent examples of user-generated content in marketing campaigns

Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up.

But thankfully user-generated content is a fairly self-explanatory one.

With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.

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The top 10 digital marketing stats of the week

Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.

Except for the weekly Econsultancy digital marketing stats round-up…

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California hospital cyber hack shows importance of digital risk management

If you haven’t heard about it yet, a hospital in Hollywood, California has been electronically dead in the water for over a week now.

Hackers are holding its medical record systems hostage until they are paid $3.6m (just over 8,500 in bitcoin).

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10 delicious digital marketing campaigns from McDonald's

However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products. 

McDonald’s may have suffered in terms of both finance and reputation over the years, but when it comes to digital marketing the brand has achieved some pretty impressive results. 

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Fake likes, clicks & followers in Asia & what you can do about them

Click fraud is now officially rampant.

In a recent report, Bloomberg Business Week cited a study which said that fake traffic will cost web advertisers $6.3bn this year.

And in some ways, we shouldn't be surprised.

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Twitter unveils new timeline feature: what you need to know

In an effort to improve the user experience, Twitter has unveiled a new timeline feature that will display tweets out of chronological order.

The aim is that users will avoid missing out on important updates from people they follow.

The feature, which launched Wednesday, is currently optional, but Twitter plans to roll it out as a default in the next few weeks.

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How active are Singaporean brands on social media? [STATS]

By all measures Singapore is one of the most digital countries on Earth.  

Over 80% of its population is online and nearly every household has wired broadband, most of whom enjoy over 100 Mbps download speed.

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Quicken Loans shows the perils of Super Bowl ads

Last weekend, well-heeled advertisers spent $5m for 30-second ads during Super Bowl 50.

With more than 110m viewers tuning in to watch one of the sporting world's largest single events, the justification is clear: Super Bowl ads deliver reach few other televised events can.

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What the hell is going on with Twitter?

Exponentially growing user base, brands eager to sign up, celebrity backing: Twitter seemed destined to succeed back in the early days.    

So why does it seem to be tanking spectacularly, and where can it go from here?

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