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Messaging is one of the hottest social channels today, but it's also one that's hard for businesses and marketers to access.
That could, however, be changing.
Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up.
But thankfully user-generated content is a fairly self-explanatory one.
With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.
Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.
Except for the weekly Econsultancy digital marketing stats round-up…
If you haven’t heard about it yet, a hospital in Hollywood, California has been electronically dead in the water for over a week now.
Hackers are holding its medical record systems hostage until they are paid $3.6m (just over 8,500 in bitcoin).
However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products.
McDonald’s may have suffered in terms of both finance and reputation over the years, but when it comes to digital marketing the brand has achieved some pretty impressive results.
Click fraud is now officially rampant.
In a recent report, Bloomberg Business Week cited a study which said that fake traffic will cost web advertisers $6.3bn this year.
And in some ways, we shouldn't be surprised.
In an effort to improve the user experience, Twitter has unveiled a new timeline feature that will display tweets out of chronological order.
The aim is that users will avoid missing out on important updates from people they follow.
The feature, which launched Wednesday, is currently optional, but Twitter plans to roll it out as a default in the next few weeks.
By all measures Singapore is one of the most digital countries on Earth.
Over 80% of its population is online and nearly every household has wired broadband, most of whom enjoy over 100 Mbps download speed.
Last weekend, well-heeled advertisers spent $5m for 30-second ads during Super Bowl 50.
With more than 110m viewers tuning in to watch one of the sporting world's largest single events, the justification is clear: Super Bowl ads deliver reach few other televised events can.
This weekend, a select group of brands with big bank accounts will spend big dollars on ads that run during what is arguably the biggest marketing event in sports, the Super Bowl.
But thanks to social media, savvy marketers can take advantage of the big game without spending millions of dollars on a Super Bowl ad by following these tips.
Facebook and Twitter may be experiencing contrasting fortunes when it comes to monetising their user base, but they share many of the same problems.
Chief among which is the need to satisfy personal users and business users.
Both platforms need to maintain an enjoyable social network that helps users communicate, while allowing publishers and brands to prosper.
Facebook and Twitter have recently made changes towards these ends. Let's have a look.