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Posts tagged with Twitter

paddy power logo

How three top betting sites handle social content

Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. 

Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  

I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. 

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Is Twitter becoming a dark social channel?

In spite of its recent travails Twitter remains one of the most popular social networks, and a new update could hasten its rise as a potent dark social channel.

This week, Twitter announced that it has added a Message button to tweets in an effort to make it easier to share them via DMs in the Twitter iOS and Android apps.

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10 of the best social campaigns & stories from March 2016

With two significant events in the form of International Women’s Day and Easter, last month was an exciting one for social campaigns. 

On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. 

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nfl

Twitter's NFL deal: five questions we're asking

Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.

Here are some thoughts on the deal and what it means for both parties.

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A pun-free roundup of excellent Easter marketing campaigns

Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash. 

I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far.

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Top 10 digital marketing stats of the week

Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?

No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: 

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Eight intriguing US digital marketing stats from the past week

Welcome to another edition of our US digital marketing stats round-up – arguably the most hotly anticipated thing on the internet. 

This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.

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bart

Is raw candor a good or bad thing in social media?

It's social media best practice: be authentic and honest.

But when it comes to telling your followers what they probably don't want to hear, is there such a thing as too much candor?

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hashtag

11 of the most memorable 'brand' #hashtags of all time

Twitter celebrated its 10th birthday this week, and despite all its problems it has arguably become as important a technical feature of society as the TV or the telephone. 

Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike.  

In light of all that, I thought I’d celebrate some of the very best uses of hashtags I’ve seen from brands over the years. 

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What brands can learn from Chipotle’s Twitter fiasco

Bad news for Chipotle last week, as a judge ruled it was at fault for firing an employee who tweeted a negative comment about working there. 

But while the fajita-flogger might not be happy about the situation, I think brands could certainly learn a few things at the expense of Chipotle’s misery.

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Instagram is shaking up its feed with an algorithm: what brands need to know

Brands could find that their efforts to market to users on Instagram are about to get more complicated.

On Tuesday, the popular social photo and video sharing service, which Facebook acquired in 2012, announced that it will be moving away from chronologically-ordered user feeds.

Instead, it will start employing an algorithm that aims to determine which content is most likely to be of interest to each user.

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Nine incredibly helpful influencer marketing tools

One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience. 

But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?

Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually. 

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