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Posts tagged with Twitter

Is Twitter a viable loyalty marketing platform? Dell thinks it could be

Dell is one of the most prominent brands leveraging the popular microblogging service to interact with customers and potential customers and has a whole portfolio of Twitter accounts that are managed by real Dell employees who have names and personalities.

According to Dell, its use of Twitter has led to more than $1m in revenue. While that's a miniscule amount for a company that does billions in revenue every year, Dell has embraced social media like few other companies and deserves a lot of credit for making a real effort.

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Twitter: was there a Ross / Fry effect?

Already enjoying strong growth in the UK, many were predicting that the service would go mainstream after getting after exposure on the Jonathan Ross comeback show last week.

Well, it seems that being discussed by Ross and Stephen Fry has had a significant impact on Twitter's traffic.

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Report: Twitter raising more money at $250m valuation

Twitter, the popular microblogging service that has become a favorite social media marketing tool, has signed a term sheet to raise more venture capital money at a $250m valuation. That's according to a report published this weekend by TechCrunch.

Thus far, Twitter has raised approximately $20 million in funding. The dollar amount of the latest round is not yet known.

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The inauguration of Barack Obama by the numbers

The inauguration of Barack Obama was more than just another big media event.

Regardless of where you fall on the political spectrum and regardless of where you live, President Obama's inauguration was an historic moment for the internet.

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New York Times creates policies for reporters' social network use

Services like Facebook and Twitter are changing the ways we locate and share important news and information, and they have proven to be valuable additions to the field of journalism.

Yet their rise has created some thorny ethical questions for reporters and news organizations.

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Are SEO's glory days over? Not a chance

Mike Grehan, host of the Search Engine Strategies Expo London, wrote a comment on ClickZ last week that made quite a statement.

That statement: "SEO's glory days are over. And we should get over it. Nobody is online looking for content."

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Is Twitter really bigger than Digg? And does it matter?

Hitwise released some research this morning suggesting that Twitter has caught up with Digg, in terms of site usage.

Note that these two sites aren’t direct competitors, but both can drive lots of traffic and help spread influence. Digg remains social media royalty, as anybody who has experienced ‘The Digg Effect’ will tell you. Twitter, on the other hand, is increasingly useful as a communications and networking tool, as a search tool, and as a filter. 

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Do European companies dislike Twitter?

Twitter, the microblogging service that has captured the hearts and minds of some of the internet's most prominent bloggers and the media, doesn't get much love in Europe.

This according to a Forbes article entitled "Twitter Not Loved In Europe" which was published yesterday.

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Twingly's new microblogging search engine rocks

Even if you don't use microblogging services like Twitter and FriendFeed personally, monitoring what's being said on them may be of benefit to your company.

Online reputation monitoring is a rapidly growing market and our Reputation Monitoring and Buzz Monitoring Buyer's Guide profiles 16 vendors in this space. We've also provided suggestions for DIY reputation monitoring on the cheap.

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Will inauguration be a "Wireless Woodstock?"

Tomorrow's inauguration activities will stretch Washington's mobile networks, very possibly to the breaking point, according to The New York Times.

Crowds in D.C. are expected to number two million (or more) for Barack Obama's big day. It's a pretty safe assumption that the number of mobile devices on will number only slighty less. 

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Tweetdeck makes Twitter so much easier

Many of the more popular Twitter users employ third party tools to help them manage their accounts, but you don’t need thousands of followers to see the value in using Tweetdeck.
The Tweetdeck app is based on Adobe Air and makes use of the Twitter API to pull in the content. It provides a clean and customisable interface that allows you to deal with activity on Twitter in an efficient way.

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Q&A: Guy Stephens of Carphone Warehouse on online customer service

Guy Stephens is the Knowledge and Online Help Manager for Carphone Warehouse, having joined the company in September last year.

I talked with Guy about how Carphone Warehouse provides help and support to its customers online, his plans to improve the service offered, as well as the company's attitude to Twitter and other social media.

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