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The best responsive designs come with good, considered typography.
As far as I am concerned, there are two factors for great typography. The first one is personality, the second one is semantic.
Our web design trends for 2016 included a continued predilection for bold typography.
So, we thought we'd bring you some typographical inspiration, with some examples from agencies, ecommerce and beyond. Consider us the fo(u)nt of all knowledge.
Why not read the full list of web design trends for 2016.
Never mind content, it seems the customer is (quite rightly) king these days.
User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points.
A decade and a half ago Jakob Nielsen announced to the world that people don’t actually read websites in a linear way. Instead, they prefer to skim read, scanning the page to find what they’re looking for.
As such, content creators were advised to format articles in a way that encourages readers to avoid reaching for the back button. This meant using bullet points, meaningful sub-headers, and highlighting key phrases / words in bold.
Roll things forward a few years, and Oliver Reichenstein published an article that contains one of my favourite quotes: “Web Design is 95% Typography.”
In his article he says: “A great web designer knows how to work with text not just as content, he treats text as a user interface.” This still resonates so strongly with me, as a creator of content, as somebody who is deeply interested in web design, and as a heavy web user.
But does the 95% quote still stand up? I fear that recent design trends have stomped all over text and typography, and that pictures have deposed words.
As a boy I used to love two types of shops: toy stores, especially those with vast stocks of Lego, and stationery retailers, in which I could lose myself for hours. The latter remains a weird affliction that I don’t yet know the name for.
While I’m not a designer by trade I’ve always loved a good font and appreciate great typography. In an online environment it is often the difference between a good site and a great site, since it is a major part of a website’s visual appeal.
Some say that web design is 95% typography. I’m not sure I’d go quite that far, but I do believe that it can help improve the user experience, that it can help persuade visitors to interact and take action, and that as such you should ask yourself whether your site needs a makeover in this department?
I’ve been working on a new website and have done a lot of research in this area. It is so hard to get wrong, and I’m not yet sure that I’ll get it right, but I’ve collated this list from a bunch of my recent bookmarks and thought it would be a good idea to aggregate and share them.