Posts tagged with Under Armour

adidas

Nike vs. Adidas vs. Under Armour: Site navigation comparison

Who has the best site navigation - Nike, Adidas or Under Armour?

I have already looked at their product pages and email data capture, but now we'll examine site search, header menu, category pages and more.

By the end, we will have crowned a winner.

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under armour product page

Nike vs. Adidas vs. Under Armour: Which has the best product pages?

I have been rooting around the websites of Nike, Adidas and Under Armour, the top three brands in the US sportswear market.

In this article, I'm going to compare and score the product pages of each ecommerce website.

By the end, we will have a winner.

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nike email

Nike vs. adidas vs. Under Armour: Email signup & welcome

Nike, adidas and Under Armour. Sworn enemies.

I'm going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.

By the end, we will have crowned a winner.

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phelps

What Rule 40 means for brand marketers during the Olympic Games

The Olympic Games and million-dollar marketing campaigns go hand in hand.

Official sponsors like Coca-Cola and McDonald's pay mega bucks for the privilege of plastering their logos all over athletes and official Olympics merchandise.

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ai

15 examples of artificial intelligence in marketing

Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.

Here are a whole bunch of case studies and use cases, as a primer for AI in our industry.

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How should marketers address wearable concerns?

Wearables are creating new opportunities for marketers, and a number of compelling use cases mean that wearables could be the most disruptive technology developments since the smartphone.

But serious concerns have already emerged.

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Fitness trackers: real-world web beacons?

The wearables market is one of the hottest today, and if the market is to live up to its potential, fitness trackers, currently one of the primary drivers of adoption, will have a lot to do with it.

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10 retail and ecommerce stores integrating offline with online

From the experiential (read as ‘gimmicky’) to the practical (read as ‘will become standard practice’) there are many ways that retailers can integrate their offline stores on the high street with their online ecommerce businesses.

There’s lots of information on the blog already about digital technology in retail and a lot of it really should be thought of as the norm by now.

Unfortunately that’s not necessarily true. In a perfectly digitally integrated world the lack of services like Wi-Fi, contactless payment and click & collect would be the exception to the rule.

However there are still many trailblazers out there, not just offering the digital basics, but going above and beyond the duty of its bricks and mortar stores and offering a new world of interactivity and online integration.

Sure some of them will fail. Sure some of them you’ll barely hear about outside of a few speculative/curious articles like this (“huh, remember a few years ago when Google developed a self-driving car? What happened to that?”) 

Some won’t though. Some will go on to become exactly what’s expected from every consumer who visits your high street store.

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10 gorgeous examples of social media creative for Twitter

Twitter is a great medium for creativity. Just ask our own social media manager Matt Owen.

One useful tactic is embedding an image, which allow brands to grab extra space in their followers’ feeds.

You won’t have failed to notice that Twitter automatically previews a small part of embedded images, but you may not have realised that some brands are much better at making the most of this opportunity than others.

I’ve previously blogged 10 brands hijacking Twitter feeds with creative preview images, and now I’m back with more useful examples.

Not all of them fit perfectly into the preview window, which is a neat way of essentially using an embedded image as a display ad, but they are all eye-catching and worthy of praise.

So, here they are then, 16 tweets that will hopefully inspire your own social efforts...

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