Posts tagged with Unified Marketing

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What are the main advantages of achieving a single customer view?

Obtaining a single customer view remains a huge challenge for marketers in spite of the ever-improving capabilities of digital technologies.

But unified marketing is a nirvana worth striving for according to a new report from Econsultancy and Tealium.

The Path to Unified Marketing investigates the difficulties that brands face in obtaining a single view of their customers, as well giving an overview of the state of the industry.

One of the sections examines the benefits of unified marketing by comparing the expectations of those who haven’t tied their data together with the experience of those who have achieved some degree of a single customer view. 

Respondents were asked to identify what they perceive to be the top three benefits of integrating their marketing applications and data.

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Four talking points from our new Unified Marketing Report

Obtaining a single customer view has become something of a holy grail for marketers, however its achievement is extremely problematic.

An ever-increasing number of customer touchpoints and data sources make it near impossible for marketers to correlate all this information in one place.

Econsultancy’s new report, The Path to Unified Marketing, examines the difficulties that brands face in obtaining a single view of their customers, as well giving an overview of the state of the industry.

Published in association with Tealium, the report is based on a survey of 313 client-side marketers in Q2 2014. Here’s a summary of four main talking points:

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