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Posts tagged with Unilever

Q&A: Unilever's Noam Buchalter on crowdsourcing Peperami ads

As reported yesterday on this blog, Unilever has decided to crowdsource the next Peperami TV ads via Idea Bounty, with a prize of $10,000 up for grabs.

I've been talking to Noam Buchalter, Marketing Manager for Unilever's Marmite, Bovril, Pot Noodle, and Peperami brands. about the reasons behind the decision to crowdsource the new Peperami ads, and the effect this will have on agencies. 

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Unilever drops agency, crowdsources TV ad

Unilever has waved goodbye to longstanding creative agency Lowe and decided to ask the public to help create a new TV ad for its Peperami brand.

Campaign reports that the firm is using crowdsourcing site Idea Bounty to attract ideas for a new Peperami ad, offering $10,000 to the winner of the contest. The brief will be published on Friday, and the contest runs until late-October.

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Ad agencies aren't going away. But some of their services may be.

It was all about data at the Digiday conference in New York today. Marketers had converged to discuss the future of advertising agencies, behavioral targeting, and ad networks, and were probably relieved to hear reiterations that their collective demise had been overstated.

All three topics are constantly on the precipice of being verbally written off. There's talk of Google and ad networks killing off ad agencies, privacy concerns killing the practice of behavioral targeting, and ad networks cutting off air to one other.

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All atwit over nothing?

Twitter's all the rage right now. In social media and digital marketing circles, Twitter seems to be taking over the world.

I have a different perspective: it's not. For all of Twitter's growth, I believe it has yet to achieve what it needs to achieve to become a viable marketing platform for businesses.

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