{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Unique Users; Unique Visitors; Web Analytics;

Unique users? A 350% overestimation

Unique users or unique visitor numbers are often seen in press reports, internal dashboards and case studies, and are used as the basis for making decisions.

But there is a problem with ‘uniques’; they are not what they seem, and while this may be known by those on the inside, business decision makers are being fed information that is really very misleading.

15 comments