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Posts tagged with Unique Users; Unique Visitors; Web Analytics;

Unique users? A 350% overestimation

Unique users or unique visitor numbers are often seen in press reports, internal dashboards and case studies, and are used as the basis for making decisions.

But there is a problem with ‘uniques’; they are not what they seem, and while this may be known by those on the inside, business decision makers are being fed information that is really very misleading.