Posts tagged with Unique Visitors

What do unique visitors and traffic volumes really mean to a B2B advertiser?

Here at Econsultancy we are many things, one of them being a B2B publisher.

Like most publishers (B2B or otherwise) we carry ads on our site and have an in-house team to sell and manage the advertising. 

A recent in-house project at Econsultancy kicked up the dust on the issue of traffic figures and what gets quoted when selling advertising.

In three years managing ad inventory on Econsultancy, I have only ever been asked for two numbers: unique visitors and page impressions.

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Judge rules a visitor is a visitor is a visitor

judge

A visitor to a web site is just that: a visitor. Not a unique visitor.

Anyone using a web analytics package is doubtless familiar with the difference, but now it's legally official. A New York Surpeme Court judge made the ruling in favor of WebMD  which has been embroiled in a $350,000 lawsuit with RDA over the subtlties of the terms.

Seems RDA had placed several insertion orders with WebMD, including one that guaranteed WebMD would send 36,000 "visitors" to an RDA-run site.

RDA insisted what the contract actually meant (as opposed to what it actually said) was "unique visitors."

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