Posts tagged with Universal

Is it dawn of the dead for official movie websites?

The very first experience of the internet I ever had was visiting an official movie website. 

In 1997, via a dial-up connection at my girlfriend’s parents’ house and supervised by her pale older brother, I typed in a URL I found in Empire magazine: www.austinpowers.com

It looked exactly as you’d imagine. A static image of Austin Powers with whatever character Liz Hurley played in it (again this was 1997), along with a couple of Flash enabled games, a few still images and the odd 'high quality' screensaver. 

I doubt there was a trailer. If there was, it would have taken three hours to load.

Unfortunately 17 years later things haven’t really improved. Even in this age of parallax scrolling and HTML5-festooned web experiences, most official movie websites are still clunky and follow exactly the same template...

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Making tag management work for you: new report & infographic

The digital world is complicated and website tags sit at the heart of online businesses and marketing. In fact, effectively managing website tags, or tracking pixels, is fundamental to digital marketing. 

In the ROI of Tag Management, a new report released today in partnership with Tealium, we explore the role, challenges and opportunities for technology in handling vendor website tags.

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Movie theatres kill interesting movie rental experiment

Traditional media companies, like movie studios, are often criticized for their lack of innovation. But an experiment planned by Universal highlights just how tough progress can be.

Last week, it was revealed that the company planned a limited experiment in two mid-size cities in the United States. The experiment: for $59.99, consumers would be able to rent the movie Tower Heist while it was still in theatres and well before it became available as a traditional VOD rental.

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Spotify may soon surpass Abba as Sweden's most profitable music export

Could Swedish-based Spotify be making the case for ad supported music online? Perhaps.

While other digital music startups struggle with copyright fees and broadband charges, Spotify is making friends with major music labels — and helping them bring in revenue. 

The head of Universal Sweden told a Swedish publication this month that Spotify now makes more money for the label there than iTunes. If those numbers are accurate — and can expand to reach other parts of the world — they could represent the silver lining the music industry's been looking for. And go a long way toward explaining how Spotify sweet talked the labels into giving the company access to stream such extensive catalogs online for free.

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Warner Bros. keeps Netflix at arms length, at its own risk

Film studios are working pretty hard to make sure that new online rental services don't steal all their profits. But outside of movie theaters, they aren't entirely in control of the distribution of their content. And if the studios aren't careful, in the process of negotiating revenue deals, they might further choke off their own revenue streams.

This week, Warner Bros., Universal Pictures and 20th Century Fox announced they would withhold new releases from RedBox for 28 days or more after videos go on sale. In addition to delayed access to the video kiosk service, Warner is now seeking new deals with Netflix and will impose the same restrictions on the online rental site unless they give the studio "a day-and-date revenue-sharing option."

Warner is trying to tap into Netflix's increasing revenue potential. If Netflix gives in to Warner's demands, other studios will follow suit. And if the studios are too greedy in their demands, they might lose out on even more money.

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Report: Apple inks deals for DRM-free music, variable pricing on iTunes

Apple has reached a deal with the three largest music labels - Sony BMG, Universal and Warner Music - to offer their music DRM-free on iTunes, according to reports.

As part of the deal, Apple will give the labels something that they have wanted for some time - flexibility on pricing.

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