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Posts tagged with Unliever

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Five brands using crowdsourcing for product and marketing ideas

During a recent discussion about a colleague’s obsession with Lego I was informed of the toymaker’s forays into crowdsourcing new product ideas.

This isn’t a particularly new tactic and I’ve flagged up examples of crowdsourcing in the past, but it’s a topic that’s worth revisiting as more brands get on board.

So in order to inspire your own campaigns or product development, here are five other brands using crowdsourcing...

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