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Posts tagged with Unstructured Data

A thoroughly entertaining beginner’s guide to data and analytics

Confused by cross-channel analytics? Bewildered by big data? Stupefied by structured data?

Well I’m not surprised. Who wouldn’t be?

It’s a big world of complicated words, terms and phrases that can intimidate even the most digital savvy of webmasters wishing to dig deeper into the information their website has been quietly amassing over the last few years.

Help is at hand though, in the form of this very beginner's guide.

I have written it in the form of a glossary, as it seemed the clearest method of presentation. Not only is it alphabetical but it should also make logical sense if you read it in order.

This is for anyone whose had a rudimentary glance at Google Analytics, or spent a little time in the Site Stats of their WordPress site, or has a copy of our Measurement and Analytics Report but has yet to open it. 

We call these people the intrigued but slightly baffled. Welcome, you’re in good company!


What aren't we seeing? The data iceberg: new report

Data may be the most dog-eared word in marketing right now, but it’s still safe to say that truly integrated marketing will increasingly depend on it.

In the just released State of Integrated Marketing Report, we see that even many big spenders are a long way from having the capability to collect, understand or use the data they prize.

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