Posts tagged with Unsubscribe

email

10 rules for getting email unsubscribes right

People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault.

The penalties for making it hard to unsubscribe include damaging customer relations and brand reputation, getting reported to the authorities, receiving fines, but most likely and perhaps most dangerous of all - being marked as SPAM (unsolicited mail) by recipients.

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10 ways to reduce email unsubscribes

A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement.

So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes?

Here are 10 ways.

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unsubscribe

Has Zalando designed the perfect email unsubscribe process?

I think I've found my favourite ever email unsubscribe!

What a treat, on my birthday, as well.

See if you agree.

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How easy is it to unsubscribe from emails on a mobile?

Depending on the stats you choose, mobiles now account for somewhere between 40% and 70% of opens. 

Whichever is the 'correct' figure, it's clear that mobile is important enough for marketers to be optimising for these users

One area to optimise is the unsubscribe process, so are brands doing this well? Let's see... 

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Seven annoying email unsubscribe processes

Email marketers and brands must be well aware of the existence of 'report spam' buttons on email clients, and the potential risks to sender reputation if recipients press them. 

Then there's the new Gmail unsubscribe feature.  Though this is likely to be less harmful than the spam button, could help Google distinguish between 'good and 'bad' senders.

Despite these features, and customers' frustration with what they consider to be spam, some unsubscribe processes are just too painful.

I've been clearing out my over-cluttered inbox, and unsubscribing from a few unwanted emails.

While the majority had a one or two click process, others seem to make it as hard as possible... 

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12 useful tips for optimising email deliverability

More than 20% of all commercial email does not make it to the inbox. This is not the spam, it's the legtimiate stuff. 

The sole responsibility for catching and sorting out the good from the bad and the downright ugly lies with the ISPs. 

So how do they make these judgements, and how can you ensure that your emails will reach potential customers? 

Here are 12 valuable tips for monitoring and improving email deliverability, taken from our recently updated Email Marketing Best Practice Guide.

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email marketing best practice

Managing email unsubscribes: best practice tips

No matter how well implemented your email marketing campaign is, there will always be those recipients who click on ‘unsubscribe’. 

Whether your subject lines are written to be as persuasive as possible, your content has been optimised to the very last character, you’ve segmented and tested to within a gigabyte of an email’s resilience, someone, somewhere will think “not these guys again” and hurl your present and future endeavours into the trash, or even worse… mark it as spam.

Using Econsultancy’s latest Email Marketing Best Practice Guide, I’ll be taking a look at the best practice methods of managing your unsubscribers, with an eye on trying to retain those who do click the ‘unsubscribe’ link by offering them more relevant communication.

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Six best practice tips for email unsubscribe pages

Writing about e-commerce, I end up signing up for lots of accounts and newsletters on websites, most of which I'm not necessarily interested in. 

Still, this gives me an opportunity to look at how these companies are formatting emails, how frequently they send them and, crucially, how easy it is to unsubscribe. 

If people want to unsubscribe from emails, it should be made as easy as possible, as the alternative for many recipients is the report spam option, something which can have an adverse effect on sender reputations with ISPs and therefore deliverability

Here's a good example from Fab, and some tips on best practice in this area...

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The art of the email opt out

Please don’t go! The art of the email opt out

Recently marketers and consumers alike have been enjoying the creative element behind Groupon’s unsubscribe campaign ‘Punish Derrick’.

If you click on the unsubscribe link, it then it leads you to a page which enables you to punish the person who has been sending you your emails, Derrick.

Punish Derrick 11

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Email break-ups aren’t so very hard to do

“It’s not you, it’s me. Actually no, it is you. You keep sending me boring, irrelevant emails that I don’t want. Our email relationship was going really well at the beginning  but now its fizzled out and I’m unsubscribing from your emails. For one thing, you just send me way too much. It comes across a bit...desperate."

As an email marketer, does reading this make you cringe? Are you afraid this is what your email subscribers would say to you if they had the chance?

The unsubscribe process doesn’t have to be as painful as a “Dear John” break-up letter, but with the way some brands go about it, it might as well be.

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How often should retailers be sending out emails?

Finding the right balance for email frequency is crucial for retailers, but some get it badly wrong and run the risk of annoying customers by sending far too many promotional emails.

Having already put me off the purchase with way too much cross selling during the checkout process, VistaPrint has now compounded the problem by sending my 10 emails in the space of 11 days.

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