Posts tagged with Unvarnished

Irony 2.0: controversial online reputation startup caught astroturfing

Last week, I wrote about Unvarnished, the 'Yelp for people' startup that has sparked a decent amount of controversy since publicly launching a private beta. In my post on the company, I echoed the sentiments of a good number of fellow bloggers and suggested that Unvarnished "may be 2010's worst startup."

Unvarnished's co-founder, Peter Kazanjy, left a comment on my post, which was shortly thereafter followed by an interesting comment from a fellow going by the name of "Mike."

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Unvarnished: Yelp for people may be 2010's worst startup

Online reputation management is an increasingly important subject for businesses. And for good reason: consumers are on the internet, and they're talking about the businesses they interact with. From reviews posted on sites like Amazon to dedicated customer review hubs like Yelp, there is no shortage of online places for consumers to express their opinions about businesses (and their products and services).

But what about individuals? While some have tried to bring the reviews to an individual level, there's really no Yelp for people. A new startup that is receiving some attention and sparking some controversy hopes to change that.

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