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Posts tagged with Up Selling

This week's finest digital marketing infographic

It’s Friday and that means it’s time for us to trawl our inboxes to pluck out the finest infographic we’ve seen this week.

This time around the winner is Monetate with a graphic that looks at traveller preferences to determine the best times during the booking process to offer upsells and cross-sells.  

For example, 45% of people who book hotels online say that they'd prefer to receive ancillary offers after choosing their hotel, but prior to booking.

Ecommerce plays a major role in allowing consumers to both research and make travel purchases, with as much as 75% of holiday planning taking place online.

New research from JiWire also shows that consumers are increasingly using mobile devices for their travel research, as 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.