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Everybody loves a bit of interaction with a website. Although scrolling experiences aren't for everyone, mouseover effects have been established for a long time.
As creative hover states feature in my design trends to watch out for in 2016 (for the creativity they afford an otherwise increasingly restrained front-end developer), I decided to roundup some of my favourite examples.
Of course, these are on desktop, where most ecommerce sales occur (for now).
Urban Outfitters is an ever increasing presence on the UK high street and has been in the news repeatedly over the last 12 months for various t-shirt related controversies.
Yet despite this ubiquity I have never actually visited its site before writing this article today. Shameful I know.
UrbanOutfitters.com is an interesting site, with a few unique features. Some of them work, some of them don’t, but my primary concern here is the disconnect between its online business and its offline stores.
It’s November, which means it’s time for retailers to start ramping up their Christmas marketing efforts.
US brands still have Thanksgiving and the whole Black Friday/Cyber Monday shopping bonanza to get out of the way first, but in the UK marketers have a clear two-month run up to Christmas Day.
The avalanche of seasonal joy kicked off in earnest last week with the unveiling of John Lewis’ penguin TV ad, followed by less-popular efforts from it rivals.
But alongside the big TV reveals, digital marketers have also begun dropping in mentions of Christmas.
I’ve started to receive emails promoting various offers and sales, though it hasn’t yet been the torrent of Christmas-related messages that I was expecting.
Word up to all the Tom Waits fans that recognise this post's headline.
I've tried to round-up some vines that haven't been featured here before, and I'll try to inspire some of you to look again at the tool. Although lots of brands started using Vine back in winter when it launched, many have forgotten about it.
It's so easy to use, and immediately marks out any Twitter account as willing to share some fun with fans. As Airbnb, and many others, show, it's also a good medium to use for competitions, as vines are easily sharable and defined by brevity and, hopefully, wit.
As seen in an earlier post almost all major British fashion retailers attempt to entice visitors into signing up for an email newsletter.
The reason for this is obvious, as data from our Email Marketing Census 2013 shows that two thirds of companies (66%) rate email marketing as excellent (22%) or good (44%) for return on investment.
Following on from our last post, we’ve turned the focus on US retailers to see if they do things differently.
Since launching back in January Vine has been downloaded more than 13 million times on iOS, so there’s potentially a sizeable audience out there even taking into account people who have used the app once then never gone back to it.
As with Instagram, brands were quick to begin experimenting with Vine and several launched competitions using the platform.
This generally achieves several goals – it shows that the brand is forward-thinking and innovative, gains exposure as people will be sharing branded content with their friends, and also help to attract lots of new followers.
So having previously showcased brands that have run competitions through Instagram and Pinterest, here are eight examples of businesses that have launched contests using Vine. Not all of them were particularly successful though...
The monthly ritual that encapsulates the failing retail results of everyone but WalMart were released yesterday. Retailers from Abercrombie & Fitch to Zumiez got whacked in February, which is no surprise. But one thing is sorely missing from many retail reports: the importance of online sales.
The metric known as same-store sales defines success or failure in the retail industry. They're measured year-over-year and are subject to random events and economic conditions more than they are attributable to good leadership or good strategy. But online sales rarely, if ever, take the lead in the conversation. Ecommerce for many retailers is just as indicative of their overall performance as same store sales.