Posts tagged with Us Retailers

Email Sign Up

How do 15 top US fashion retailers handle email sign ups?

As seen in an earlier post almost all major British fashion retailers attempt to entice visitors into signing up for an email newsletter

The reason for this is obvious, as data from our Email Marketing Census 2013 shows that two thirds of companies (66%) rate email marketing as excellent (22%) or good (44%) for return on investment. 

Following on from our last post, we’ve turned the focus on US retailers to see if they do things differently.

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google+

Do the top 20 US retailers care about Google+?

Every so often a report pops up suggesting that Google+ is far more popular than we actually think and that it’s on course to dominate the world of social media.

Just recently stats emerged which showed that G+ was second only to Facebook in terms of social logins, and the popularity of the network among pre-teens and youngsters suggests that its long-term prospects appear healthy.

But from personal experience I’ve found that brands aren’t particularly fussed about G+, despite the potential SEO benefits.

A survey of the top 20 UK online retailers revealed that 19 of them had G+ pages but only 13 posted content on a regular basis. And even the active pages achieved very low levels of user interaction.

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How the top 10 US retailers use Pinterest

Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.

The power of Pinterest as a tool for driving traffic and sales is an issue we’ve investigated extensively on the blog, as well publishing a Best Practice Guide on the subject.

However some brands remain unconvinced and either don’t have an account on the social network or give their pages limited attention.

So to find out who is yet to jump on the bandwagon, here is a look at how the top 10 US retailers use Pinterest...

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Mobile checkouts: top 10 US retailers reviewed

There are now more than 100m smartphone owners in the US according to comScore, which accounts for one in every three Americans.

Almost half (48%) of those smartphones use Android, so it’s important that retailers are able to offer a mobile checkout that caters to this market.

Above all else mobile shoppers want simplicity and speed, so checkout processes need to be a frictionless as possible.

I recently reviewed the top UK retailers’ mobile checkouts and found that in general most adhered to best practice, but how do the top 10 US retailers stack up?

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List of US retailers on Twitter

Generally speaking, US retailers seem to have adapted to Twitter more effectively than their UK counterparts, with some great examples of successful engagement with customers on the site.

Dell and Zappos are two firms that have often been given as examples, but there are plenty of others. For example, Threadless has managed to acquire an impressive 90,000 followers on Twitter by running competitions to design T-shirts.

I listed UK retailers on Twitter last week, and it was hard to get a list together, and many of the big names are missing. Creating a US list has been easier, but if I have missed any, let me know...

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