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Posts tagged with Us Weekly

State Farm sponsors a Facebook page, will more sponsorships follow?

Social networks are so intriguing to marketers because they represent the internet equivalent of a popular hangout, thoroughfare or stadium.

If you're looking for eyeballs, social networks like Facebook and MySpace have no shortage of them. But eyeballs don't always equate to revenue, or ROI, and capitalizing on them has proven hard for marketers and social network owners to do.

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