Posts tagged with Us

The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

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Luxury retailer discounting on Singles' Day

Luxury retailer discounting on Singles' Day: Will they do it again on Black Friday?

Earlier this week I wrote an article on Econsultancy about Black Friday and whether UK retailers will abstain or get involved with the American inspired retail holiday.

Well, like in politics, a week is a long time in retail. Today might be Armistice Day in Europe, and a day of sombre reflection, but in China it’s the wildly popular Singles’ Day sales frenzy.  

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Are we doing Black Friday or not?

Are we doing Black Friday in the UK or not?

It’s that time of year again; the weather’s miserable, tear jerking Christmas ads are back on the telly, and everyone in British retail is trying to decide what to do about Black Friday.

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10 US digital marketing statistics we've seen this week

How many video views has Buzzfeed accrued? How many CMOs are on Facebook (and how many priests)? How has the reach of organic posts on Facebook declined?

These are just some of the delights from the US digital marketing statistics we've seen this week.

Enjoy, and make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.

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US digital marketing statistics of the week

Here's some stats, numbers and figures we've seen this week relating to digital marketing in the US.

Check back on Friday for our EMEA flavour, and Mondays for APAC stats.

For more digital marketing stats, check out the Econsultancy Internet Statistics Compendium.

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11 fascinating US digital marketing statistics from this week

Econsultancy traditionally publishes marketing statistics of the week on a Friday, but we've decided to mix it up for a while and bring you some US specific stats on a Wednesday.

So here's the first Wednesday edition of US stats, featuring mobile advertising, US brand recovery and the changing roles of marketers.

For more digital marketing stats, check out our Internet Statistics Compendium.

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net neutrality for dummies

What is net neutrality and how does its latest setback affect marketers?

Net neutrality, or challenges to it, hit the news again last week when a US federal appeals court took the side of Verizon and ruled against parts of the Federal Communications Commission's (FCC's) net neutrality rules. 

I thought I'd take the opportunity to detail what net neutrality is, what the arguments for and against are, how it has been flouted in the past and what this latest ruling could mean for the internet and marketers in particular.

Firstly, let's look at last week's ruling. You can read the court transcript here, it makes for good reading on the issue.

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Seven mistakes Radio France made in its Facebook campaigns

It’s not often that brands are willing to share the mistakes that occurred during their social media campaigns, even though those are often the most valuable insights. 

Therefore it was very refreshing to hear Radio France's head of digital marketing Virginie Cleve talk through a few of the things that didn’t go to plan when the business embarked on a new social strategy.

Cleve was speaking at Socialbakers' Engage NYC event today where she revealed that the public broadcaster, which has more than 5m daily listeners and attracts 3.5m unique visitors per month to its website, redesigned its digital marketing strategy in 2011 with a new focus on editorial.

Radio France didn’t have a large email database that it could use to promote the content, so instead decided to use social channels focusing primarily on Facebook.

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How American Airlines developed its approach to social customer service

American Airlines’ approach to social has undergone a huge period of transition in the past few years.

The evolution came thanks to a new strategy that was aimed at developing social as a responsive, efficient customer service channel.

At Socialbakers’ Engage NYC event today American Airlines’ social communications analyst Katy Phillips described how and why the company’s approach to social had developed since 2011.

Up until two years ago American’s social channels were handled in partnership with a PR firm, however it was felt that in order to properly resolve customer service queries social needed to handled exclusively in-house.

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Are grocery retailers properly catering to mobile shoppers?

It’s no secret that people commonly use smartphones while in-store, however a new report has revealed the extent to which mobile devices influence the purchase journey for grocery shoppers.

A survey of 1,400 people who were logged into Wi-Fi hotspots found that 83% of respondents use a smartphone or tablet to prepare their shopping list, while 59% use a mobile device to search for recipes.

Almost two-thirds (64%) of respondents then use their smartphone while in-store to help them shop.

The data is obviously skewed to only include people using some sort of mobile device, however it is a useful indicator of how connected consumers buy groceries.

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US retailers need to up their multichannel game: report

There's a lot of talk about multichannel retail at the moment, and on the surface, most of the largest retailers in the U.S. seem to 'get it'.

But that might not be the case according to Gartner's newly released Multichannel Forecast for the US and the UK report. In fact, providing a seamless, consistent multichannel experience "business as usual" has retailers in the US "struggling" it says.

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SOPA: an introduction, update and review

Over the past month, battle lines have been drawn over a proposed new law in the US called the Stop Online Piracy Act (SOPA).

If passed, it will strengthen the American Justice Department’s power to go after websites that host disputed copyright material and could make sites such as YouTube, Tumblr, and Reddit liable for violations.

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