Posts tagged with Usa Today

How can we improve content discovery networks? A study of clickbait

I recently made a fuss about a mobile advertising experience I had with CNN Money.

My gripe was about UX but also about the poor quality of content discovery networks.

So, I thought I would experiment in visiting some of the clickbait on these networks. Here we go...

Vine logo

10 brilliant new examples of branded Vines

Vine has introduced a new ‘sessions’ feature, which means you can now save up to 10 Vines for editing or adding footage to at a later date.

You can also play around with the timeline of individual saved Vines by reordering separate shots, which means the user can fix any mistakes in the recording process.

An earlier update introduced ghost, which allowed the user to check the composition of the frame by faintly superimposing the previous shot over the screen.

These updates only serve to make Vine more user-friendly and professional. The upshot is we’re likely to see much better quality Vines in the future, as users now have the ability to re-edit and polish their own work.

These improvements arrive shortly after Instagram added video functionality to its photography app. Some saw Instavid as having a major advantage over Vine – 15 second length, choice of cover photo, Instagram’s own selection of filters – but with Vine amassing 40m users in just nine months, Vine is still a viable playground for brands to exploit.

Let’s take a look at the most recent examples of branded Vines…

Metro becomes latest newspaper to use responsive design

Metro has become the latest newspaper to embrace responsive design as it moves towards a “mobile-first” strategy.

A blog post announcing the site redesign says that the company made the change “sure in the knowledge that mobile users are making up an increasing proportion of our visitors – and will soon be in the majority.”

According to our fourth annual Conversion Rate Optimization Report, produced in association with RedEye, the proportion of organisations designing their websites specifically for mobile phones has increased from 25% to 35% since 2011.

Therefore Metro.co.uk’s redesign is part of a wider trend – in fact we’ve previously reported on the BBC’s move towards responsive design, as well as USA Today’s new site that was built with tablet users in mind.

USA Today redesigns its website to look like an iPad app

USA Today unveiled new designs for its newspaper, website and mobile apps over the weekend to coincide with its 30th birthday.

According to a statement by Larry Kramer, the company's president and publisher, the idea is to reinvigorate “the value of print media while introducing new digital products.”

The digital platforms have been designed to include bigger images and more graphic-driven stories, as well as live video coverage and instant analysis and commentary.

Both the old version and the revamped version of the website are available online at the moment, so I took a look at the new iteration to see whether this truly is the future of online journalism...

USA Today turns to the content farm as the ship sinks

USA Today, like the majority of dailies in the United States, has a problem. Last year, its circulation suffered a significant drop, and it's now the number two daily after being surpassed by the Wall Street Journal.

So what's USA Today to do? Obviously, it needs to change. And a small change is coming in the form of a deal the newspaper has struck with Demand Media to provide 'Travel Tips by Demand Media' on USAToday.com.