Posts tagged with Usa

Online video strategy in the US: what works?

In June, YouTube announced that it had hit the 3bn views per day milestone and was receiving 48 hours of new video per minute, while Garner listed online video as one of the top ten strategic technologies for 2011.

But in the staggering jungle that is online video, what can US brands do to make sure their content and distribution plans work together as an effective strategy? 

Here are my top five tips...


Taking your US search campaign to Europe

There are a number of common pit traps that American companies risk falling into as they start to push their search marketing campaigns out into Europe.