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Posts tagged with Usability Study

Tesco Wines and The Sunday Times top alcohol website usability study

Tesco Wines and The Sunday Times Wine Club have come joint top in a study looking at the usability of alcohol websites.

The Qubit benchmark looks at the onsite effectiveness of the UK’s most popular alcohol retailers: The Whisky Shop, The Wine Society, Beermerchants.com, The Drink Shop, Slurp, Tesco Wines and The Sunday Times Wine Club.

Using more than 80 best practice criteria it divides the customer journey into three main stages to identify which delivers the best overall user experience.