Posts tagged with Usability Test

Now showing at a cinema near you, or is it?

During a recent spot of unavoidable eavesdropping in a slow-moving queue, I overheard two ladies expressing great frustration at their less than positive experiences on cinema websites.

We decided to investigate, and asked potential users to visit three sites and carry out some simple, typical tasks that cinema-goers would be likely to perform online.

The sites we tested were Cineworld, Empire Cinemas and Odeon.

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UK rail websites fail usability test

Thanks to overcomplicated and unreliable websites, two thirds of people were unable to book a rail journey from the UK to European cities.

Just 33% of users in the study managed to complete the task, compared to 98% who tried to book the equivalent flight online. Rail tickets also took nearly twice as long as flights to book. I've been looking at a couple of rail websites to see what was so difficult.

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