Posts tagged with Usability

ui

UX trends in 2018: What do the experts predict?

Our expert commentators have already discussed what they made of 2017, so what do they expect and hope for next year?

Let's find out...

0 comments
post its

What were the biggest UX trends of 2017?

We've all been ordering our toilet tissue through Alexa, right?

Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.

0 comments
material design

UX in 2017: What do the experts predict?

Customer journey mapping, AI, VR and design; how do our experts see UX changing in 2017?

Here's what they had to say...

1 comment
nespresso logo

13 UX improvements Nespresso should make to its ecommerce customer journey

Every writer knows that when the well of ideas runs dry, co-opting your own life story is perfectly acceptable.

So, as the new owner of a Nespresso machine, I thought I'd test out the coffee pod subscription ecommerce journey.

Here are some improvements the coffee giant could make.

1 comment
Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

0 comments
screwfix site

Five UX lessons retailers can take from Screwfix.com

Screwfix has recently upgraded to a responsive website.

Looking through the site, it occurred to me how much ecommerce retailers in other sectors can learn from hardware retailers that have been traditionally catalogue-based.

Here are a few features worth considering.

3 comments
zara.com

Six reasons I love Zara.com (and a few reasons I don't)

There aren't hundreds of bells and whistles on Zara.com.

But it's a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store).

Here are six reasons why.

2 comments
tinder logo

How Tinder has changed ecommerce

Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn. 

As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps.

This has kicked off a UX and design phenomena rapidly becoming known as 'Tinderisation'.

4 comments

Why does Chinese web design look so 'busy'? Part two

We recently did a brief analysis about why Chinese websites look 'busy' to people who are used to Western design.

What was originally intended as a light-hearted post to point out the difference between Chinese and Western sites inspired debate both on our site and off.

5 comments
newton by blake by paolozzi

How The British Library handles information architecture & ecommerce

In some ways, the notion that an institution like the British Library has to market itself at all is fairly new. 

Indeed, my step father wrote a paper on exactly that topic (marketing is a family affair, you know).

But not only does the British Library have to create 'customer value', it has to do so online, casting as wide a net as possible and relying on its website to engage and even convert(!).

With the aid of analysis from its brilliant blog, let's have a look at the British Library's improvements to website information architecture.

0 comments

Q&A: Jakob Nielsen on RWD, Google and the best ways to test your website

Jakob Nielsen has been dubbed the 'king of usability' and has been helping to make the web easier to use for more than a decade. 

I had the pleasure of speaking to him yesterday, and we discussed the progress of usability, the challenges of providing a great experience across different devices, and the best methods for testing sites. 

7 comments
bbc earth

BBC Earth: seven web content trends to notice

BBC Earth showcases some of the content trends the Beeb has been championing in the revamp of its site.

I've taken a quick shufty through these lovely webpages in an attempt to find exactly what these design trends are.

See if you agree.

1 comment