Charities and other non-profit organisations are missing out on online donations because they are not explaining clearly enough to visitors their aims and how they intend to use the money when they receive it.
Nielsen has been carrying out user testing of 23 non-profit websites in the US, giving users the task of choosing recipients by comparing a couple of sites in similar categories e.g. American Red Cross and Habitat for Humanity, and actually making a donation.
Making people register before they can make a purchase is a needless obstacle to put in front of customers, and has been shown in various surveys to be something that web shoppers dislike, and cite as a reason for checkout abandonment.
Plenty of retailers are still insisting on customer registration though, despite the potential for reducing abandonment rates and increasing profits by removing this step.
I've been having a look at some of the top e-commerce sites in the UK to see how many are still insisting on making shoppers register...
Chris Lake wrote about 50 ways to annoy web users on Monday, which included things like pop-up ads, slow loading pages, unreadable text, and other terrible crimes against usability.
One of the biggest offences for me is the automatic playing of audio when you arrive at a webpage, and I've found a pretty sorry example of this on the Next homepage today.
While regular drop-down menus on websites can be bad from a user experience perspective, bigger versions can improve usability by overcoming the drawbacks and allowing users to see all the options at once without scrolling.
Usability guru Jakob Nielsen makes this point in his latest Alertbox post, recommending the use of such menus to improve the user experience, as well as providing some tips on making 'mega drop-downs' more user friendly. I've been looking at a few examples of drop-down menus...
I experienced a few issues this morning while browsing around on the
web. I’m still amazed by some of the issues I chance upon in an average
day, often on mainstream media websites.
As such I’ve compiled,
in about an hour and a half, a list of 50 things that annoy me. Some of
these things are plain bad design, while others are strategically
dubious. One or two are to be avoided like a bad smell.
Lastminute.com recently launched a new version of its website in the UK and France, with new sites for the rest of Europe to follow.
I've been talking to Lastminute.com's head of customer experience Leah Russell about the thinking behind the new site, and the challenges of providing a usable website for different markets across Europe.
Budget airline Ryanair made an online PR gaffe yesterday (or at least some of its staff did) by its petulant response to the exposure of a bug on its website by a blogger.
Taking our cue from Jason Roe's post on Ryanair's usability error, I've been looking at some other ways that the budget airline can improve the user experience on its website and perform better online.
I looked at VistaPrint's checkout process last month, and found it one of the most annoying and complicated ones I had ever seen, but now I have found a checkout to rival it.
Like VistaPrint, domain name registration company GoDaddy overcomplicates its checkout process by adding a ridiculous amount of cross-selling options that are sure to annoy all but the most determined customers.
Whatever the amount of expert advice you seek or in-depth research you
conduct, it can sometimes feel that pinpointing why some online
experiences are successful with your customers and some are not
requires nothing short of a mind-reader.
Now there is a pioneering neuroscience technique that has been recently
developed which, in the right hands, just might have similarly magical
implications for internet marketers and e-commerce professionals
struggling to unlock the true potential of their online channel.
River Island is one of the only high street retailers which hasn't significantly improved its e-commerce offering over the past couple of years, and still retains an all-Flash website.
I have been wondering for a while when River Island would look to improve the site, and Paul Rouke of PRWD has a few answers after attending a Q&A with CEO Richard Bradbury last night.