Posts tagged with Usablenet

Five mobile predictions for 2014

The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity.

As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors.

Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, more than 1bn smartphone units will have been shipped worldwide.

More consumers have smartphones than ever before, meaning they have access to their favorite brands with the swipe of their fingers.

Read on for predictions of key mobile trends we expect to see in 2014, and how brands can take advantage of these consumer behaviors.

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30% of US shoppers admit to showrooming vs. 40% in the UK: report

Almost a third (30%) of US shoppers now use a smartphone while in-store compared to 40% in the UK, according to a new report into ‘showrooming’.

On the face of it this would appear to be a behaviour that retailers would want to try to prevent, but in reality there’s very little that stores can do to curb the consumer use of smartphones.

Furthermore, separate data taken from the new Econsultancy/BuyDesire Mobile Marketing and Commerce Report found that retailers don’t actually see showrooming as a threat to their revenues.

The report found that although 67% of companies acknowledge that the number of customers using smartphones in-store is increasing, only 11% believe that showrooming poses a threat to their business.

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Three ways for marketers to drive a winning tablet strategy

There’s no denying that the tablet is more than a passing fad.

With tablet shipments expected to grow 58.7% in 2013, rising from 144.5m to reach 229.3m, and with 34% of the US population currently owning a tablet, it’s important for brands to approach the tablet design process in an entirely unique and different way than the smartphone and desktop.

Rather than being an extension of these channels, there’s a huge opportunity to turn the tablet into a unique channel for engagement, capable of delivering strong conversion and incremental revenue.

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Four ways to improve the customer experience with IT and marketing collaboration

The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands.

These changes have fundamentally altered the path to purchase, which used to be a linear process, into a much broader mix of browsing and discovery, with social recommendations and easier access to information driving the online buying process. 

Most notably, this shift is changing the way IT and Marketing, two divisions that have often worked in silos, must operate in response.

Underscoring the importance of these changes, Gartner recently reported that future ecommerce success depends on improving the customer experience, with top CIOs now ranking it as the largest opportunity to implement technology in driving business innovation.

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Majestic Wine's mobile traffic up 15%

Majestic Wines launched its new mobile website earlier this month. 

As we reported at the time, the site is well designed and easy to navigate although the checkout process could be improved.

And the early signs are good, within the first two weeks of launch mobile traffic had increased by 15% and visits to the store finder pages were up 60%.

Majestic enlisted Usablenet to create a mobile optimised site after traffic from tablets quadrupled and smartphone visits doubled during 2011.

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Carphone Warehouse's new mobile site accounts for 20% of online traffic

Carphone Warehouse says that it is "surprised" by the high number of customers buying contract phones via its new transactional mobile site.

Despite only going live last week, the mobil- optimised site now accounts for 20% of all online traffic to Carphone Warehouse (CPW) and converts at roughly half the rate of the desktop site.

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Mobile traffic increases 160% over Thanksgiving

Early figures from US online retailers show that mobile traffic over Thanksgiving was up 160% on last year.

The statistics from mobile platform company Usablenet show that traffic was actually heavier on Thanksgiving day than on ‘Black Friday’, which is traditionally seen as the busiest shopping day.

Usablenet, which powers the mobile sites for more than 100 US retailers (as well as M&S, John Lewis and others), says this is because consumers were searching for deals on Thursday before heading to the shops on Friday.

Black Friday usage turned to supporting instore activity such as find locations, reviews and to access saved wish lists.

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