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Posts tagged with User Experience

royal family website

Confusing UX: The new Royal Family website reviewed

My editor pointed out that this article might just be treason.

Low-level treason, but treason nonetheless.

Well, now you know the lengths to which I will go to champion good UX.

Here are some things to note about the new Royal Family website, a place of great content and slightly confusing user journeys.

4 comments
typography

How typography will help your responsive website stand out

The best responsive designs come with good, considered typography.

As far as I am concerned, there are two factors for great typography. The first one is personality, the second one is semantic.

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accessibility

Making your HTML accessible for the visually impaired

Accessibility is an important topic in web design, but one that previously hasn't been covered on the Econsultancy blog.

To rectify this omission, I'll be writing a series of posts exploring how to make your websites more accessible from the outset. 

In this first post we’ll look at creating a design that people with visual impairments will hopefully find easy to use.

6 comments
tinder logo

How Tinder has changed ecommerce

Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn. 

As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps.

This has kicked off a UX and design phenomena rapidly becoming known as 'Tinderisation'.

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Comparison site NerdWallet outperforms top US finance brands in SEO

It seems financial muscle doesn’t always translate into online success. 

A recent analysis of the US personal finance sector has revealed that a popular price comparison site outperforms all mainstream banking and credit institutions when it comes to organic search

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What will be the biggest UX trends in 2016?

I recently covered some of the biggest UX trends of 2015, such as ever-increasing customer expectations and the rise of personalisation. 

Here we’re going to be looking forward with the help of a crystal ball I bought from a charity shop on the way to work this morning.

Obviously that's not true. We'll actually be hearing from a panel of UX professionals who have kindly lent us their experience and insight for the purpose of producing this post. 

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UX trends in 2015: the experts' view

Never mind content, it seems the customer is (quite rightly) king these days. 

User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points. 

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now tv banner

Cancelling a subscription: how brands should seize the moment online

Sky TV might be getting a lot of bad press for its kafkaesque cancellation process, but its online service, Now TV, is demonstrating best practice.

We covered the UX of subscription cancellation back in 2013, but I thought I'd post an update here, showing you Now TV's simple but resourceful cancellation process.

It's at the point of cancellation that a customer is potentially most frustrated. The challenge is to ease them to the exit whilst offering them compelling reasons to stay.

3 comments
Land Rover

Land Rover: An automotive revolution in luxury content marketing

Car manufacturer websites, particularly luxury cars, used to be a bit of a bugbear of mine. 

The industry was to me a perfect case of how copycat web builds that ignore best practice result in a frustrating mix of dark, flash-ridden websites with a lack of content.

Land Rover bucks the trend. Here are four reasons why.

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10 powerful examples of upselling online

Last week I wrote a post about cross-selling online and how it can benefit online businesses. This week I want to focus on cross-selling’s slightly better looking cousin: upselling. 

If you want to upsell to your customers but you’re not sure how to do it, hopefully these 10 brands will provide some inspiration. 

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How High Street brands can avoid errors with their store locators

Online store locators are critical for bricks and mortar brands, so why are so many making fundamental errors that significantly hamper their performance in local search?

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Why brands need to be relevant in real time

Consumers are constantly bombarded with invitations, whether it’s to like, share, click or view a piece of content. It’s therefore easy to see why many simply tune out. 

The first report in our Masters of CX series, Winning hearts in real time written by New York Times bestselling author Jay Baer, explores how brands can succeed at being useful and relevant in real time. 

2 comments