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Posts tagged with User Experience Report

74% of businesses believe user experience is key for improving sales

Almost three-quarters (74%) of businesses believe that the user experience is important for improving sales and conversions, according to data in our new User Experience Survey Report.

Increased customer satisfaction (72%) and customer loyalty (44%) were also popular responses, however few business appear convinced of the cost-saving benefits of improving the user experience.

The User Experience Survey Report, conducted by Econsultancy in association with WhatUsersDo, is based on a survey of more than 1,400 digital and ecommerce professionals. 

The research looks at the approaches taken by companies and agencies, and the challenges and barriers they face.

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