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As with many things that have become a staple of the digital marketing world, cross-selling is nothing new.
Even the guy in the petrol station will offer you a discounted Mars Bar after you’ve filled your tank.
As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.
The football season has begun once again, which means people across the UK will be leaving their sports-hating partners largely unattended for the foreseeable future.
It also means people who are most definitely not sports journalists have an excuse to write about football because of all the other stuff that surrounds the competitions, such as social media activity.
The concept behind a call to action is simple: you ask somebody to do something, whether it’s to buy a product or sign up to an email list, or even just to read a blog post.
Essentially you are giving somebody a nudge in the right direction, like a 21st century version of the guy in the shop saying, ‘Are you ready to pay for that, sir?’
It’s a great time to be a consumer. With so many buying options, retailers have to work harder than ever to give people good value and even better service.
For retailers, however, the challenge lies in giving potential buyers the best possible user experience (UX) to ensure they make it all the way to the checkout.
Discount retailer Matalan has recently launched its online-only home brand, Matalan Direct.
I thought I’d play around with the site to see what works and what doesn’t, and if there’s anything I could learn from it.
Website performance radically impacts our success, 64% of smartphone users expect websites to load in under four seconds.
However, average page weights are still on the rise.
As marketers, website performance can seem utterly beyond our control. Here’s how to change that...
Oh publishers, when will you learn?
Of course you need revenue (after all you wouldn’t exist without it). But if you don’t start getting the balance right between ad revenue and user experience you’re going to die a slow and painful death.
With high quality content playing an increasingly important part in search rankings, blogging has become a key part of almost any company’s marketing strategy.
But writing interesting content is not enough in itself. You might have the best article in the world, but if it isn’t presented in a user-friendly format then nobody is going to read (or share) it.
What kinds of features are web users looking for from grocery shopping sites?
We've looked at the big UK supermarket websites to see how they cater for the needs of customers.
This is based on insights from a recent survey by retail marketing firm Savvy, which questioned more than 1,000 shoppers about their online grocery preferences.
Following Google’s 'Mobilegeddon' announcement earlier this year, creating a customer-friendly mobile experience has been at the forefront of many marketers’ minds.
It was one of several key issues discussed at Digital Cream 2015, an exclusive invitation-only roundtable event where senior client-side marketers can learn from each other about the latest best practice, what’s working and what’s not.
We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.
But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.
During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.