According to Curt Cloninger, "Usability experts are from Mars, graphic designers are from Venus".
Since the early days of web design and development, the enduring perception has lingered of a clash between two incompatible approaches.
According to the somewhat exaggerated popular concept of brain lateralisation, these might correspond to 'right brain' thinking (represented by art and aesthetics) and 'left brain' thinking (represented by engineering or usability).
This, of course, is simply not the case. Any website, (or any other form of communication) needs a combination of them all to be successful, and as the discipline of user experience (UX) has matured over the past few years this perceived divide has begun to contract.
Today, UX professionals are using the basic tools of visual communication to provide clearer, more intuitive user journeys.
Qualitative research ensures customer validation, clarity and a process when producing the products of tomorrow. It is possible to use qualitative techniques via a user centred design process to truly innovate whilst remaining agile.
The time and cost of qualitative research is often very small in the 'grand scheme' of product development.
Yet it is able to answer the 'how' and 'why' of which products should be created as opposed to just 'how much' attained from quantitative data, therefore yielding highly creative outcomes.
‘We need to think about iOS7…’ Heard that phrase recently? For enterprise organisations where mobile is a key channel, deciding what the appropriate strategy is for making OS updates can be challenging.
Here are some key considerations for your organisation.
If there’s one constant in any griping discussion about the internet, it will be either the presence of trolls, or rants about trolls and trolling behaviour on just about any website you care to mention.
I should say, for the purposes of this article, that we're not talking about the appalling abuses received by women lately on Twitter - which has moved far beyond trolling and into the space of criminal threats - but about the hijacking of discussions and similar.
Mobile companies that thrive do so through great user experience. Jonatan Littke, Founder of Lookback, believes design has taken over technology and rightly so.
Yet for all its glory, a lot of design is still being created without knowing how it will be received.
Check out more about Lookback's solution in this Q&A and let us know what you think in the comments...
Econsultancy’s updated User Experience Buyer’s Guide lists 23 suppliers of user experience services, and expounds the current trends in the market.
And guess what? User experience is as topical as ever.
Business transformation is increasingly design-led, delivering value to customers with great customer experiences, across multiple devices, with emerging technologies such as responsive design and HTML5.
I have recently become involved in the growing field of biometrics standards and believe the various technologies should be of great interest to digital marketers.
However, when I searched the Econsultancy site, I found that biometrics was mainly seen as a tool for market and user research.
Given the explosion in digital fraud and the difficulty of combining secure access with easy access, I believe biometrics have a great part to play in creating an engaging user experience.
Ecommerce accounts for around 5% of all grocery shopping in the UK and is set to be worth around £7.5bn this year.
That figure is predicted to grow to just over £11bn by 2016, so it’s certainly a market that’s worthy of attention.
I only recently made my first online grocery order and wasn’t particularly enamoured with the user experience, so thought I’d trial the checkouts of the three big supermarkets – Sainsbury’s, Tesco and Asda – plus online-only retailer Ocado.
The mobile web is still a relatively new and rapidly developing medium, but that doesn’t excuse some of the awful user experience issues we’re exposed to on a daily basis.
My job requires me to spend a lot of time browsing mobile sites so I am probably exposed to these problems more than the average consumer. That doesn’t make them any less annoying though.
So to try and raise awareness of these UX crimes and I’ve compiled a list of 12 problems that I’d love to see the back of.
Let me know of any I've missed off in the comments section.
In this post, or seamless meld of my personal and professional lives, I will highlight a few user experience blips I found when booking a holiday to Austria.
On reflection, it occurs to me we might all be over-excited about new developments online. Wearable technology and cross-channel CRM are both all over tech and digital marketing news, but how far are we from websites working to the user's satisfaction?
As progress brings more examples of 'good', the 'bad' becomes even more annoying. The whole experience of booking my holiday left me realising that one of the main benefits of package holidays remains the same: they take the hassle out of having to interact with more than one service/company in the travel sector.
None of the company websites I used were bad at all, in fact, I was impressed by OBB (Austrian Rail) and Olotels, but the cumulative effect of small user experience hiccups meant that booking tickets and accommodation filled an evening with moderate pain.
Can a holiday ever truly be 'last minute' until travel sites are optimised further? Here are the problems I faced.......