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Posts tagged with User Needs

Encouraging content collaboration through user stories

Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation.

However, these 'wishlists' are often divorced from the needs of the user.

I spend most of my time working with clients on their digital strategy. These are large organisations, containing many stakeholders, spread over many different divisions and departments.

These organisations often lack strong digital leadership and their websites are crippled by internal politics relating to content and prioritisation.