Posts tagged with User Retention

Five rules for boosting mobile app user retention

With smartphone penetration rising and more and more consumers turning to the mobile web, the opportunity to get your mobile app into the hands of those consumers might seem to be growing by leaps and bounds.

But getting the users you acquire to stick around is proving challenging -- perhaps even more challenging than on the web.

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Relationship building key to in-app purchases

Mobile in-app purchases are expected to hit $4.8bn by 2016, and increasingly they're key to the monetization models mobile app developers and app store operators are employing to keep themselves well fed.

But the dollar signs are somewhat deceptive. Profiting from in-app purchases is a lot more difficult than just enabling in-app purchases, and not all developers will implement the model successfully.

So what's the secret to success?

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