Posts tagged with User Tests

36% of people still don't realise that Google Adwords are ads

Last year, we published the results of user tests which found that 41% of users were unaware of the distinction between paid ads and organic listings. 

Well, thanks to UX firm Bunnyfoot, we have an updated version of the test, which finds similar results.

This time, 36% of people tested still do not realise that Google Adwords are ads.

Furthermore, about a quarter of people don’t know that Google had any advertising at all. And this despite the yellow text box proclaiming 'ads'. 

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How does todayimwearing.com rate in user tests?

The launch of the new fashion sharing site todayimwearing.com is the latest contribution to a now established trend which has changed the way fashion trends are communicated and bought.

Joining an army of fashion bloggers, users of the site can upload photos of themselves, tag their outfits and check out what others are wearing.

We wondered how the experience on todayimwearing.com, with its user generated content would compare to a high street giant such as TopShop.com which has had many years to perfect the online experience for their customers.

Using whatusersdo.com we asked users, who are regular online clothes shoppers, to browse the sites for an outfit they genuinely liked and try to buy it. We then asked them which site they preferred and why.

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User tests show Woolworths' website needs a major revamp

As it's one of Australia’s most successful grocery retailers, you may expect Woolworths to have an excellent e-commerce site.

In other markets major retail brands such as Tesco and Walmart have proven that online shoppers are integral for continued sales growth in the digital age.

But for reasons unknown, Woolworth’s doesn’t seem to have kept its site up-to-date.

To highlight some of the more obvious usability issues, we asked WhatUsersDo to run several user tests using its Australian panel.

Here are some of the findings, as well as my own observations...

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