Posts tagged with Utilities

Three ways energy & utility companies are innovating in marketing

The energy and utilities sector is shifting away from its old ‘call centre’ culture. 

This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations.

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Should companies be making more of gamification?

I was recently asked whether gamification could be of use to a company. My short answer was "yes, if done right".

So why do some say that gamification is heading into the trough of dissolutionment? Why are there not many more case studies of incredible gamification success by major companies?

My thoughts, with reference to the use of gamification by utiities,  are below...

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