Posts tagged with Ux Design

Ecommerce checkout progress indicators: essential, not optional

We often discuss basket abandonment on this blog, and one of the quickest ways to lose your customer is to bore them with a seemingly endless checkout process. 

I say ‘seemingly endless’ because, however long the process really is, if you don’t include some kind of progress indicator then people have no way of telling how close to the end they are.

So they might as well assume they’ve got a long way to go, get bored and give up.

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Habitat's new mobile site: Great UX, poor content

Habitat’s traffic has increased by 35% in the past year, and 50% of its customers use mobile and tablet devices to make purchases. 

As a result, Habitat decided to revamp its site with a mobile audience in mind

I thought I would have a dig around the new site to see how well it performs. 

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What will be the biggest UX trends in 2016?

I recently covered some of the biggest UX trends of 2015, such as ever-increasing customer expectations and the rise of personalisation. 

Here we’re going to be looking forward with the help of a crystal ball I bought from a charity shop on the way to work this morning.

Obviously that's not true. We'll actually be hearing from a panel of UX professionals who have kindly lent us their experience and insight for the purpose of producing this post. 

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A beginner’s guide to A/B testing

How do you know your website pages are performing as well as they could be if you're not testing them to make sure? You don’t, is the honest answer. 

You could be missing out on a lot of potential sales, shares, clicks, or whatever it is you’re trying to get out of your visitors.

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How A/B tests improved add-to-basket levels by almost 30%: Case study

If you’re not constantly testing and tweaking pages on your ecommerce site you could be missing out on potential sales. 

But showing is always more powerful than telling, so I’m going to present you with some solid examples of A/B testing in action, along with the results. 

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12 ways to reduce basket abandonment on your ecommerce site

In one of my recent digital marketing stats round-ups I cited a study that found overall basket abandonment rates are currently 76.6%. 

Though a certain degree of basket abandonment is expected, I still find that an incredibly depressing statistic and I think we can all do better. 

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Three essentials of Android design DNA

For many years since its release, the Android OS has been behaving like a teenager in the grip of raging hormones. Growth has been nothing short of explosive and the changes have been sweeping and profound.

With the release of Ice-Cream Sandwich OS, the UI standards and design elements have changed dramatically and the platform has really matured and even stabilized somewhat.

Nevertheless, the OS has retained it’s rebellious hacker DNA with unique features that are authentically Android. 

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Mobile magic moments: transform the trivial

When mobile or tablet design is executed well, the device feels like the extension of our bodies. Because interfaces respond even before we consciously give them a command.

Often, the interface “dissolves in behavior” and we feel empowered, as though the device we hold in our hand is the equivalent of Iron Man’s suit of cybernetic armor, or Batman’s utility belt.

I call this empowering experience a “Magic Moment”. 

Most importantly, these “Magic Moments” make people fall in love with your app, show it to their friends, telling, nay, insisting they download the app and experience the magic for themselves. These are the moments we designers live for.

And mobile and tablet devices are more suited to creating and fostering “magic moments” than any other device.

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