Posts tagged with Ux Testing

Are biometrics the future of UX testing and CRO?

Even as they become increasingly integrated into our daily lives, there’s still something inherently futuristic about biometrics.

Whether it’s unlocking your phone with a fingerprint, or using voice recognition to access your bank account, using biometrics to carry out everyday tasks still feels like something out of Star Trek.

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Fight Club! Ferrari vs. Lamborghini

It’s time to live vicariously through rapper The Game, various Premiership footballers and the lead singer of Jamiroquai.

Most of us can relate to browsing for a Kia or a MINI online, interacting with its social channels, endlessly researching customisable features on a mobile device and maybe even buying one via an ecommerce store.

Now let’s imagine we’ve all gone up a pay grade (or ten).

What’s it like carrying out the above online tasks with a brand from the luxury sports end of the automotive industry?

How does it feel to browse the online catalogue of Ferrari? What’s it like asking Lamborghini’s Twitter account “why hasn’t my Aventador LP 700-4 Roadster turned up yet?” Is it possible to even attempt the checkout process without being snootily (and rightfully) removed from the virtual forecourt by the scruff of my filthy shirt collar? I may have to borrow someone else’s credit card to find out.

So with all of this in mind I’ll be standing between the two powerhouses of speed and aspirational materialism, waving my chequered flag and seeing which of the two super cars makes it past the finishing line and which one ends up bonnet first in a ditch.

GO GO GO!

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10 interesting digital marketing stats we've seen this week

What's the greatest Valentine's Day gift a person could ask for? Why, it's a round up of digital marketing stats of course.

This week it includes click-and-collect, second screening, loyalty apps, Google+, UX testing and Facebook's relationship with TV.

And for more digital marketing stats, check out our Internet Statistics Compendium.

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A case for UX testing and Agile

A recent report, published here on the Econsultancy blog, revealed a staggering 45% of companies aren't performing any UX testing when developing a creative project.

Whether it's a website or an app, user experience (UX) is an important factor in both the success, and the scalability of a product.

Together with the flexibility of the Agile approach to development, it can help you to build a better, more satisfying product. 

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11% of businesses spend more than £100k on UX testing per year

Almost half of businesses (47%) that carry out user experience testing spend less than £10,000 per year on such initiatives, while 7% don’t actually spend anything at all.

In contrast, 11% of businesses spend more than £100,000 each year on UX testing.

The findings come from the Econsultancy and WhatUsersDo User Experience Survey Report, which is based on a survey of more than 1,400 professionals working for brands, agencies and specialist user experience firms. 

The report shows that almost half of companies (49%) that run UX testing are planning to increase their budget in the next 12 months, with just 8% planning to spend less on UX testing over the next year.

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